We have relationships with a broad range of third-party organizations and a deep understanding of their dynamics. On behalf of our clients, we identify key advocacy organizations and individuals with the greatest credibility, reach, expertise and visibility and deliver tailored engagement strategies.

We help clients minimize risk, manage issues and maximize crisis preparedness. We bring together the best practices of proactive and reactive issues management and crisis communications — including stakeholder, public affairs, media and government relations, corporate reputation and digital communications — to redirect the force and outcomes of issues.

We counsel clients to articulate and communicate the corporate stories of healthcare companies — whether for corporate reputation, public affairs, CSR, employee engagement or financial communications — with the ultimate goal of supporting reputation, leadership and trust.

Our work includes: corporate platform development, issue-based thought leadership, stakeholder mapping & analysis, direct to influencer outreach, CSR/sustainability reporting and executive positioning.

We communicate health information via digital media, and help our Health clients identify the digital media strategy that is right for them.

This includes assessing and incorporating components, such as social networking (Facebook, Twitter) and web development (content creation, search engine optimization and mobile).

We advise public and private healthcare companies on strategic and capital markets communications to help effectively position them with the financial community during transformative events as well as during normal-course business.

Our specialized teams deliver accurate, trustworthy and culturally competent communications and action-focused programming for diverse health entities and stakeholders. We apply an inclusive and equitable lens to client products and services to expand reach with multicultural communities, increase healthcare outcomes and drive sustained cultural shifts.

We create programs that influence opinion elites, promote regulatory and legislative initiatives at all levels of government, build reputations and manage issues.

Edelman strategists, many of them former campaign or legislative staffers, deliver integrated programs as if they were political campaigns, orchestrating a broad range of strategies across research, coalition building, multi-channel media and grassroots efforts.

We help clients take actions to improve health in local, national and global communities. Our interdisciplinary approach brings together expertise in health, marketing and public affairs, and extensive engagement with stakeholders throughout society, to create campaigns that are relevant and galvanizing.