Press Release | Edelman

Edelman has added Asia Pacific-based specialists to its global Workplace Advisory team, in response to growing demand for expertise in building and maintaining employer trust in Asia Pacific. The expansion of its workplace communications advisory and solutions offering comes shortly after the 2025 Edelman Trust Barometer report found that there is an unprecedented global decline in employer trust.

According to the Edelman Trust Barometer, the firm’s annual research study now in its 25th year, in times of transforming business models and culture change, organisations that fail to engage employees will lose in the competition for talent and risk decreased productivity and resistance to change. Edelman’s Workplace Advisory offering helps organisations with the process of strategic employer trust-building, with specialist expertise covering the areas of employer brand, internal communications, change management and culture & transformation, among others.

The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications solutions to clients.

Jiejun Yan is the Asia Pacific Workplace Advisory lead. She brings two decades of experience as an external and in-house consultant working with C-suite leaders and global organisations in employer brand, transformation, culture and change communications, employee experience and surveys, training and leadership alignment & development. She is completing the executive Masters in Change at INSEAD and is a certified Human Resource professional, change practitioner and executive coach. She is based out of Singapore.

Meghan Barstow is the President of Edelman Japan and the Asia Pacific Workplace Advisory Strategic Advisor. She brings decades of experience as a communications strategist with her work spanning across corporate reputation, brand, consumer and employee experience. Meghan has worked with C-suite leaders and global, complex and decentralized organisations to build integrated communication strategies, leveraging new technologies and creative approaches to break through the clutter. She is based out of Tokyo.

Daniel Billimack has come onboard as Regional Director, Workplace Advisory. He has extensive experience in business transformation, change management, people strategy, employee engagement and culture change. Besides native English, he is fluent in Japanese and has a proven track record working with multinational corporations operating in Japan and beyond. In addition to completing an MBA with a focus on global people strategy, Daniel holds PMP and SHRM-SCP certifications. He is based out of Tokyo.

Cristina Hargrave is Regional Senior Supervisor, Workplace Advisory. She is a certified change practitioner and seasoned employee communications expert who is well-versed in working with CEOs and Communication leaders to effectively communicate with and motivate diverse employees across markets. She is based out of Seoul.

Heng Min Wong brings rich experience in workplace and workforce transformations to his role as Regional Director, Workplace Advisory. He has a track record of strategic leadership alignment, culture change, operating model redesign and curating workplace relocation strategies across diverse industries in the Asia Pacific region. Heng Min holds a Master’s in Applied Finance, is a PROSCI-certified Change Management Practitioner, and a LUMA-certified Design Thinking Facilitator. He is based out of Singapore.

“The recent Edelman Trust Barometer research shows signs that employer trust is at risk in these challenging times of change. This is further accentuated by the current uncertainties that the companies are facing. Productivity, employee welfare and upskilling have a new sense of urgency,” says Rakesh Thukral, Edelman’s CEO for Asia Pacific.

“Employee trust is now crucial more than ever as companies navigate through these needs and their employer brand needs to be integrated seamlessly into business conduct and communications strategies. With these specialist hires, we are matching the urgent and evolving needs of our clients in engaging employees as a key stakeholder group.”

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To learn more about Edelman’s Workplace Advisory offering and how it can help your organisation to build and maintain employer trust, please visit https://www.edelman.com/expertise/workplace-advisory.

About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. With 6,000 employees across over 60 offices, Edelman develops communication strategies that build client confidence and stakeholder trust. The firm boasts an array of accolades, including PRWeek’s Agency Dynasty of the Past 25 Years and Global Agency of the Year (2023) and Cannes Lions Independent Agency of the Year for the Good Track (2024 & 2022). Recognized as a standout agency by AdAge (2023) and honored with multiple Cannes Lions, including Titanium, Grand Prix and seven Gold Lions since 2021, Edelman consistently sets the industry standard. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data x Intelligence (research, data), Edelman Smithfield (financial communications), and UEG (entertainment, sports and lifestyle).
www.edelman.com

Media Contact

Neeraj Khanna
Marketing Director, APAC
Edelman Asia Pacific
neeraj.khanna@edelman.com

Edelman, the global communications firm, has appointed Stefan Borst as Head of Energy and Industrials, EMEA as it strengthens its global capabilities across traditional and emerging energies.

In this new role, Stefan will work closely with Matt Wagner, Global Energy Chair to provide counsel and support to a wide range of energy clients, particularly growing the firm’s portfolio within the renewables sector. He will also partner with other experts in the firm that sit at the intersectionality of sustainability, climate, and social purpose to support Edelman’s clients in transforming their businesses to navigate the energy transition in keeping with the goals of the Paris Agreement.

Ed Williams, President & CEO, Edelman EMEA said: “As the global population grows, the energy sector must find reliable, affordable, and crucially cleaner solutions, alongside promoting wiser consumption behaviour and investing in more advanced infrastructure, including storage. The EU’s Green Deal Industrial Plan, growth in renewable energies, and diversification from Russian oil and gas means that the energy sector in our region is going through a huge change. Edelman has an important role to play in advising businesses and organisations on how to harness this period. Stefan’s sectoral experience and tested capabilities in advising clients, perfectly positions him to lead the charge in EMEA to help businesses and organisations navigate the complex and evolving energy landscape.”

Stefan joined Edelman in 2021 to lead the firm's Brussels office. During that time, he’s driven growth and brought deep technical expertise to the market. Prior to joining Edelman, Stefan was a Partner at Avisa Partners, the economic intelligence, global advocacy, and cybersecurity firm, where he was responsible for the company’s public affairs business. Until 2021, he also advised the CEO and board of LANXESS AG on EU-related matters and represented the speciality chemicals company towards the EU institutions. He began his career as a journalist and was previously the EU correspondent for Focus Magazine, one of Germany’s largest weekly magazines.

Stefan Borst added: “I am excited to take over this new role at such a critical moment in time. Navigating the complexities of the energy transition is a challenge for energy companies, industry, governments, and citizens across the EMEA region. Smarter ways of producing, transporting, storing, and using energy will be crucial components of our societies path towards a more sustainable future. And I believe Edelman is perfectly placed to support all those involved to shape the right frameworks for change and ensure outcomes that benefit sustainable growth.”

Amaia Betelu, Managing Director, Edelman Global Advisory Brussels will step up as acting President of EGA Brussels, and she will partner with Steve Heywood, GM of Edelman Netherlands, who will support the growth of Edelman’s wider business in Belgium.

Further Information

Kayleigh.Ryan@edelman.com

Tel: +44 (0) 7515 009049

AUSTRALIA – February 8, 2023 – Edelman’s 2023 Trust Barometer reveals Australia is on a path to polarisation, driven by a series of macro forces that are weakening the country’s social fabric and creating increasing division in society. This year's report finds that almost half of Australians (45%) say the nation is more divided today, than in the past. The rich and powerful are identified as the major dividing force (72%), followed by hostile foreign governments (69%), journalists (51%), and government leaders (49%).

Polarisation is a central theme globally in this year’s Trust Barometer, with Australia currently straddling the boundary between ‘moderately polarised’ and ‘in danger of severe polarisation’ alongside Canada. The combination of distrust in key societal institutions (namely, government and media), a lack of shared identity, systemic unfairness, heightened societal fears and economic pessimism have led to countries like the U.S., South Africa and Argentina ranking as ‘severely polarised’ -- meaning their citizens feel their country is deeply divided and feel these divisions cannot be overcome. The more people hold these views, the more likely they are to see their countries as divided and the divisions, entrenched.

Further illustrating the concerning polarisation trend, the data reveals the majority of Australians (54%) think the nation’s social fabric has become too weak to serve as a foundation for unity and common purpose. More than half (61%) think the lack of civility and mutual respect today is the worst they have ever seen. Only a quarter of Australians (24%) would help a person in need who strongly disagreed with their own strong view on a societal issue, only 21% would be willing to live in the same neighborhood as them and only 19% would be willing to work alongside them.

“This year’s Barometer reveals that Australia is heading down an alarmingly divisive path, but there is still opportunity to correct course before we end up in severely polarised territory like some of our Western counterparts”, said Tom Robinson, CEO Australia, Edelman. “Distrust in government and media, combined with a lack of shared identity and fears around what the future might hold have led us to this place. As a direct result, business is under heightened pressure to lead the way back to unity and trust.”

Table 1: Are these groups a dividing or unifying force?

These groups are…	…a dividing force in society	…a unifying force in society
Rich and powerful	72%	12%
Hostile foreign governments	69%	15%
Journalists	51%	24%
Government leaders	49%	30%
Business leaders	36%	31%

Government re-enters the realm of ‘distrust’

Government joins media in the realm of ‘distrust’ for the first time since 2020, declining seven points in just the last year to 45%. To mirror this, trust continues to slide for Australia’s institutional leaders, with journalists (36%), CEOs (39%) and government leaders (41%) all declining for a second consecutive year.

Despite the entry of government, media continues to be most distrusted institution in Australia, only trusted by 38% of people (down 5 points). The media are seen as a source of misleading or false information by 48% in Australia, versus 37% of respondents who felt the media are a reliable source of trustworthy information. Continuing the downwards trajectory, the 2023 Trust Barometer confirms that no news source is trusted in Australia, with traditional media only trusted half of Australians (50%, up 2 points vs 2022), owned media by 31% (down 2 pts), and social media by 25% (down 1 pt).

“It’s pretty clear again this year that there is a lack of certainty as to whether key institutions can be trusted to do what’s right. Government has joined the media in distrust territory this year, with Australia ranking amongst the least trusting countries globally when it comes to media alongside Colombia, Spain, the UK, Japan and South Korea. Business has remained neutral, which could be linked to the perception that they can be a reliable source of trustworthy information.”

“The data is clear in calling out the imbalance between trust in business and government, however the Barometer does indicate that if the two entities work together, we are significantly more likely to see constructive action taken to address these divisions,” said Robinson.

There are new fears – and they are bigger than us.

Economic optimism has collapsed globally. Amid the rising cost-of-living, interest rates and energy prices, only 30% of Australians believe they will be better off financially in 5 years, down 13 points from 2021 (43%). In a common unifying thread from across the globe, an enormous 83% of employed Australians are worried about job loss, and 69% of the general population are concerned about inflation. Alongside personal economic anxieties, several geopolitical issues are causing worry amongst Australians - including nuclear war (68%), climate change (61%), energy shortages (59%) and food shortages (54%).

Interestingly, when it comes to the trust comparative between high and low-income earners – this year’s data has shown a reduction of 8 points in the Trust Index of top income earners (down from 62 in 2022 to 54 in 2023). This drop has lessened the gap with low income earners from 18 points in 2022 to 11 points in 2023, with low income earners holding relatively steady at 43 (down 1 point from 2022). Off the back of a year which held many challenges and unrest both at home and abroad, the closing gap in the Trust Index of high and low income earners illustrates that the heightened concerns don’t discriminate.

Navigating a polarised world.

In line with the 2022 Trust Barometer, business remains the only institution seen as both ethical and competent, with ‘my employer’ ranking as more trusted than government, media, business in general, and NGOs in 23 of 28 countries surveyed. In Australia, 75% said they trust their employer to ‘do what is right’ – more than business, government, NGOs and media. Among those who feel their country is polarised, their employer is the only institution of those five that scores as trusted – creating a significant burden of responsibility for business leaders to navigate the way forward in their ability to be a source of truth, restore economic optimism and address world issues.

The expectation for business to take a stand on social issues is putting even greater onus on CEOs to lead the change and be visible in doing so. In Australia, CEOs are expected to publicly take a stand on the treatment of employees (91%), climate change (78%), discrimination (75%), the wealth gap (74%) and immigration (66%). To achieve this, the importance of being a reliable source of trustworthy information cannot be overstated – it was found to be the number one trust builder in the 2022 Trust Barometer and is seen as the top way for business to address societal issues without being seen as political – something that 46% of Australians still believe is possible. In addition, 72% of people expect CEOs to defend facts and expose questionable science used to justify bad social policy.

The core expectations for CEOs hit even closer to home. The majority of Australians say CEOs are obligated to pay a fair wage (89%), pay fair corporate taxes (83%), retrain employees (79%), and ensure their home community is safe and thriving (79%), indicating that the path forward starts with business looking after their own backyard and those within it.

“This report provides a strong lens on how much the world has changed in the last year, with a mix of cautious optimism and realism regarding the challenges that lie ahead in 2023. As we navigate an uncertain economy in Australia, it comes as no surprise that economic anxieties are high. This is coupled with a set of existential worries that have not been present for decades – climate change, and energy and food shortages. The compounding impacts of these fears, accompanied by increasing divisions across society, are tipping us into significant polarisation territory that we must work hard to stave off. The year ahead will require a heavy lift from key institutions to repair the country’s social fabric and restore a sense of unity amongst us,” Robinson said.

For further information on Edelman’s 2023 Australian Trust Barometer read the full report or contact us.

New York and Singapore, October 18, 2022 — Edelman has named Warren Fernandez chief executive officer of the firm’s Asia Pacific region, effective October 25, 2022. Fernandez, who was most recently editor of The Straits Times, Singapore’s most prominent English news title, will oversee the region’s 21 offices and more than 1,300 employees. Based in Singapore, Fernandez will join the firm’s global Executive Leadership Team and report to global president and chief operating officer Matthew Harrington. He replaces Stephen Kehoe, who left Edelman in June. Dave Samson, global vice chairman of corporate affairs, has served as interim CEO since Kehoe’s departure.

“Warren’s deep understanding of the news and media ecosystem – and his experience transforming a news outlet into an integrated multi-media content platform – will be a tremendous value-add to clients and our own insights and capabilities,” said Harrington. “Additionally, our organization will benefit from Warren’s longstanding professional and academic interest in politics and foreign policy amid today’s dynamic geopolitical landscape.”

Fernandez joins from English/Malay/Tamil Media Group in SPH Media, where he was the editor-in-chief. He simultaneously served as the editor of The Straits Times. He joined The Straits Times as a political reporter in 1990 and would go on to serve as news editor as well as foreign editor and deputy editor. In 2008, Fernandez left to join Royal Dutch Shell as a global manager for its Future Energy project, working with its scenario planning and communications teams in London and the Hague. He returned to the paper in 2012 as its senior-most editor.

“Asia is one of the most important markets to Edelman’s future,” said Richard Edelman, CEO of Edelman. “We have purposely built a communications advisory firm to help Asian companies step onto the global stage, while also supporting other companies as they seek to expand into the diverse markets of Asia. Our ability to help companies navigate the complexities across this vast and dynamic region have never been more critical to businesses and we are the right firm to help them succeed in doing so."

Edelman’s APAC region continues to be recognized for its impactful earned-centric work. The firm has continued to bolster its capabilities in strategy, creative, digital and insights in the region, leading to it being the most awarded firm at Campaign’s Agency of the Year awards and most recently taking home six awards from the 2022 Sabre Awards, including the Platinum Sabre Award for Best in Show for #LetHerGrow with Dove. It was also named Provoke Media’s Digital Consultancy of the Year and Singapore’s 6th Hottest Creative Agencies by Campaign Brief Asia. In FY21, the APAC region grew 7.4 percent. Earlier this year, Edelman also expanded its Edelman Global Advisory presence and launched UEG and Edelman Smithfield in APAC.

“I’m very excited to join a firm that I have admired and worked with, as a client and partner, over the years,” said Fernandez. “Edelman continues to drive the conversation on Trust and shape the future of the communications industry. I believe there is enormous potential to continue to expand upon the vital thought leadership, as well as media, brand and strategic communications advice we provide to our clients. I look forward to leading the team in Asia Pacific and working with the industry-leading talent across its global network.”

Fernandez’s hiring follows several additions to the APAC leadership group including Pully Chau, Greater China president; Julia Wei, CEO of Edelman Singapore; Tom Robinson, CEO of Edelman Australia; Ashish Pathak, executive creative director of Edelman India; Jamshed Wadia, vice chair of Digital and Jason Leow, vice chair of Edelman Smithfield.

Currently, Fernandez is president of World Editors Forum (WEF), which is the leading global network for print and digital editors of news organizations around the world. He is a member of numerous boards including the Singapore Press Holdings (Overseas), SPH (Americas) Pte, Heritage Media Pte, Asia News Network (ANN), Singapore Symphony Group (SSO), National Arts Council and Chairman of The Straits Times School Pocket Money Fund. Fernandez previously served on the Boards of the National Parks and National Environment Agency. He also served a term as the president of the Institute of Public Relations Singapore in 2009.

Fernandez is a graduate of Trinity College, Oxford University and holds a Master’s in Public Administration from Harvard University's John F. Kennedy School of Government.

Edelman announced the appointment of Stefan Borst as CEO of its business in Brussels. Stefan joins Edelman from Avisa Partners, the economic intelligence, global advocacy, and cybersecurity firm, where he was Partner and responsible for its public affairs business – advising business leaders, international trade bodies, and investment funds on EU affairs.

Prior to this, he founded IDA Group, a boutique political communications, public affairs, and trade consultancy which was bought by Avisa Partners in 2019. Until 2021, Stefan also advised the CEO and board of LANXESS AG on EU-related matters and represented the specialty chemicals company towards the EU institutions. He began his career as a journalist and was previously the EU correspondent for Focus Magazine, one of Germany’s largest weekly magazines.

Stefan Borst will succeed Gurpreet Brar who will move to work as Chief Operating Officer in the organization’s global public affairs team and to lead some of Edelman’s largest global clients.

Gurpreet Brar, Global COO, Public Affairs said, “Excited to continue my Edel-journey and welcoming Stefan Borst as our new General Manager. After four great years in the regulatory capital of the world, I look forward to creating pioneering public affairs tools, services, and products, and to partnering with our talent across the globe."

GB NEW Global COO Public Affairs

Edelman Brussels has grown exponentially, showing double-digit growth year-on-year for the last four years, as well as deepening its expertise in the key public affairs areas of health, sustainability, and food & nutrition. The firm has also successfully built out core Edelman services of media, digital, creative, and data analytics, but importantly with a unique public affairs approach to each.

Ed Williams, President, and CEO, Edelman EMEA said, “Recovering from COVID, tackling climate change, addressing societal inequalities, and charting a path for effective technology regulation, are critical tasks for government and business alike. It means that European politics and regulatory affairs couldn’t be more important. Edelman Brussels has established itself as a trusted partner to our clients and Stefan’s deep sector knowledge and EU experience, will ensure that we remain at the forefront of helping businesses navigate the ever-evolving Brussels legislative agenda.”

ED Williams quote Stefan GM Edelman Brussels

Stefan Borst said: “I am thrilled to be joining Edelman and the great team in Brussels at a unique point in time. The EU has put forward a massive legislative agenda for the coming years. The European Green Deal alone will be a game-changer for businesses of all sectors. I will leverage my experience and knowledge to ensure the success of our client’s interest in Brussels, expand our reach into new sectors and lead the EU business of Edelman into its next phase of growth.”

Borst New GM Brussels

에델만 신뢰도 지표 조사 진행한 20년 동안 정부가 ‘가장 신뢰할 수 있는 기관’ 선정된 것 처음
정부 신뢰도 올 1월 대비 11개국 평균 11%p 증가, 한국도 16%p 증가한 67% 기록
‘학자 및 과학자’가 사회적 기대 이상으로 역할, CEO는 오피니언 리더 중 가장 적은 역할 평가
포스트 코로나19 시기는 기업에 대한 평가의 시간이 될 것… 기업이 신뢰 회복에 힘써야

신종 코로나바이러스 감염증(코로나 19) 유행으로 우리나라를 비롯한 각국 정부에 대한 신뢰도가 가파르게 증가한 것으로 나타났다.

글로벌 커뮤니케이션 마케팅 회사인 에델만(회장: 리차드 에델만)은 10일 ‘코로나19와 신뢰도의 관계’를 주제로한 2020년도 5월 에델만 신뢰도 지표 조사 결과를 발표했다.

에델만은 지난 4월 15일부터 23일까지 한국, 미국, 캐나다, 영국, 프랑스, 독일, 중국, 일본, 인도, 멕시코, 사우디아라비아 등 총 11개국에서 총 13,200명 이상을 대상으로 온라인 설문조사를 실시했다.

조사 결과에 따르면 정부에 대한 신뢰도가 올 1 월 조사 결과[1] 대비 평균 11%p(퍼센트포인트) 상승한 65%로 나타났다. 정부, 언론, 기업, 비영리단체(NGO) 중 정부가 가장 신뢰할 수 있는 기관이 된 것은 신뢰도 지표 조사를 실시한 20년 만에 처음이다. 비영리단체 (62%, +4%p), 기업 (62%, +4%p), 언론 (56%, +5%p)에 대한 신뢰도도 1월 조사 대비 모두 상승한 것으로 나타났다.

한국 내 정부에 대한 신뢰도는 1월 대비 16%p증가한 67%로, 중국 (95%), 인도 (87%), 사우디아라비아 (83%), 캐나다 (70%)에 이어 다섯 번째로 높았다. 증가폭은 영국 (24%p), 캐나다 (20%p), 독일 (19%p)에 이어 네 번째로 높게 나타났다. 이번 조사 대상인 11개 국가 중 6개 국가에서 정부의 신뢰가 두 자리수 증가했다.

설문조사 응답자들은 코로나19 대응의 모든 영역에서 정부가 강력하게 주도하길 기대한다고 답했다. 특히 정부에 ‘경제적 안정 및 지원’ (86%)을 가장 많이 기대하는 것으로 나타났다. 이어서 ‘일상생활 복귀’ (79%), ‘코로나19의 대유행 예방’ (73%), ‘국민 대응 지원’ (72%), ‘대중에게 알림’ (72%) 등을 기대하는 것으로 나타났다.

또한 응답자들의 기업이 코로나19 대응에 보다 역할을 발휘할길 기대한다고 답했다.

정부의 규제나 요구를 기다리기보다 기업 CEO가 선제적으로 코로나19 대응을 위해 나서길 기대한다는 응답이 65%를 차지했다. 오피니언 리더들 중 사회적 기대에 부응해 중요한 역할을 수행하고 있는 직업군은 '의료 전문가 및 과학자'라는 응답이 53%로 가장 높게 나타났다. 이어 국가 수장 (47%), 세계 보건 당국 (46%), 지방 정부 지도자 (45%), 비영리단체 대표 (31%), 언론인 (31%) 순이고, 기업 CEO는 29%로 가장 낮게 나타났다.

기업이 신뢰도를 높이기 위해서는 병원, 의료 시설, 교육자 등에게 필요한 물품을 기부하고 (67%), 코로나19 대응책 마련을 위해 경쟁사와 협력하고 (65%), 마스크, 인공호흡기, 소독제 등 코로나19로 공급이 부족한 제품 생산 (62%)에 힘써주길 기대한다고 응답했다.

코로나19 발생 이후 가장 신뢰받은 산업군은 식음료 (76%, +6%p)로 나타났다. 헬스케어, 통신, 소비재도 1월 대비 신뢰도가 증가했다.

리차드 에델만 회장은 “코로나19 발병 이후 정부가 대응을 이끌었으나 이제 관심이 경제 회복으로 이동하고 있는 만큼 기업이 보다 나서야 한다”며, “지금부터 기업에 대해 평가하는 시간이 될 것이다. 기업은 소규모 사업부터 다시 회복해 나가고 직원 유지하고 숙련시키며 이해관계자들에게 다가가야 한다”고 전했다.

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에델만 신뢰도 지표 조사(Edelman Trust Barometer) 소개

에델만 신뢰도 지표 조사는 세계 여론주도층(Informed Public)과 일반 대중(Mass Population)을 대상으로 정부, 기업, NGO, 미디어 등 주요 사회 주체에 대한 신뢰도를 파악하고, 개인 및 그룹 간 신뢰 형성과 관련된 커뮤니케이션 패러다임의 변화를 분석한 자료다. 매년 조사 결과를 스위스 다보스(Davos) 포럼에서 발표하고 있으며, 올해로 조사를 진행한지 20년을 맞았다

1. 2019년 10월 19일부터 11월 18일 사이 진행

Edelman UK and Ireland has named distinguished marketer Miranda Mitchell as its Managing Director for its Brand practice, effective April 2019.

Miranda has held senior management positions in a range of marketing and PR agencies, including The Engine Group, Slice and Frank PR. Most recently, Miranda was Managing Partner at The Brooklyn Brothers, where she helped grow brands including L’Oreal, MINI and Jaguar Land Rover.

Miranda will report into General Manager, Ruth Warder.

Ruth Warder said: “Miranda combines immense earned, integrated and creative pedigree – exactly what we need for this critical leadership role. It’s exciting to bring Miranda and her experience into our team at a time of clear evolution. Miranda has fantastic energy, is great fun, and I know that the team and clients are going to love working with her.”

Miranda added: “Edelman’s incredible reputation goes without saying and the genuine appetite for innovation happening in the business makes it such an exciting time to join. I can’t wait to get stuck in with the team.”

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정부 신뢰도 올 1월 대비 11개국 평균 11%p 증가, 한국도 16%p 증가한 67% 기록

‘학자 및 과학자’가 사회적 기대 이상으로 역할, CEO는 오피니언 리더 중 가장 적은 역할 평가

포스트 코로나19 시기는 기업에 대한 평가의 시간이 될 것… 기업이 신뢰 회복에 힘써야

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에델만 신뢰도 지표 조사 진행한 20년 동안 정부가 ‘가장 신뢰할 수 있는 기관’ 선정된 것 처음

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‘학자 및 과학자’가 사회적 기대 이상으로 역할, CEO는 오피니언 리더 중 가장 적은 역할 평가

포스트 코로나19 시기는 기업에 대한 평가의 시간이 될 것… 기업이 신뢰 회복에 힘써야

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