Theresa May has spent twenty-one months negotiating the United Kingdom’s exit from the European Union. In a little over 30 minutes this evening, MPs brought all that to a juddering halt. The Prime Minister’s Withdrawal Agreement got a pasting, voted down by an unprecedented 432 votes to 202, a majority of 230 against the deal.

It’s the biggest defeat in modern parliamentary times. You have to go back 95 years to find the last time a Government suffered a defeat anywhere near this scale. Labour’s Ramsay Macdonald was Prime Minister back then, ironically of a minority Government. How Mrs May must rue calling a General Election in 2017 in order to secure a Commons majority designed to avoid precisely what happened tonight. Mrs May had claimed that her deal was the only available deal and voting it down risked putting Brexit itself in jeopardy. Many MPs will think that’s no bad thing, but in truth there appears to be no majority for anything in this House of Commons. Mrs May immediately challenged the Labour leader Jeremy Corbyn to call a motion of no confidence in her Government. He did so, and that debate and vote will now take place tomorrow. Mrs May is however, expected to win that vote. If she does a Brexit plan B will follow by next Monday, after that there are a raft of possible options – a renegotiated deal, an extension or revocation of Article 50, a second referendum, and of course a no deal Brexit.

Here’s our analysis on one of the most important Parliamentary votes in decades:

Summary

  • What has happenedMPs rejected the Prime Minister’s Brexit deal in the House of Commons. Responding to the PM’s challenge the Labour leader Jeremy Corbyn has tabled a motion of no confidence in the Government in an effort to force an early election.
  • What happens nextMPs will debate and vote on the confidence motion tomorrow, with that vote expected around 7pm.However, with her Democratic Unionist Party allies saying they will support the PM, it’s expected she will win the confidence vote. If she does indeed win that vote the Government will first hold cross party meetings to see if there is a consensus around a way forward, before possibly discussing any negotiable outcomes with the EU. Either way she has pledged to present MPs with a Plan B by Monday 21st January.
  • Why does this matter: By calling Mr Corbyn’s bluff, and encouraging the no confidence vote, Mrs May is doing two things. She’s testing her partnership with the DUP, and in the event of victory, she’s forcing the hand of her Labour opponents. Jeremy Corbyn wants a general election. That can only happen if he wins the confidence vote. If he doesn’t, he will face internal Labour pressure to back a second referendum, something he abhors.

What has Happened?

  • The Prime Minister has seen MPs resoundingly reject her Brexit Plan. In a defeat of historic proportions, the Prime Minister has set a new record, for all the wrong reasons. The last time a Government lost by over 100 votes was 95 years ago, and no Government has ever lost a vote by as large a margin as we saw tonight.
  • Following the vote, Mrs May’s challenged her Labour opponents to table a motion of no confidence in her Government. Jeremy Corbyn promptly did so.
  • Addressing MPs, the Prime Minister added “… tonight’s vote tells us nothing about what it (the House of Commons) does support. Nothing about how – or even if – it intends to honour the British people took, in a referendum Parliament decided to hold … every day that passes without this issue being resolved means more uncertainty, more bitterness and more rancour. The Government has heard what this House has said tonight, but I ask members on all sides of the House to listen to the British people, who want this issue settled and to work with the Government to do just that.”

What happens Next?

  • The Government will face a confidence vote tomorrow evening. Both the DUP and Brexiteer Conservative rebels have indicated that they would back the Government in the confidence vote. This means that the Prime Minister will almost certainly survive to fight another day.
  • The Prime Minister confirmed that if her Government survives the no confidence motion, she will hold cross party talks with the DUP and senior MPs from across the House on next steps. Further discussion with the EU will almost certainly follow at the weekend.
  • The Government now has three Parliamentary days in which to make a statement and lay down a motion formally explaining what it plans to do next. This means that we will see the Government’s Brexit Plan B motion and statement from the Prime Minister by Monday 21st January.
  • Members of Parliament who either want to force a second referendum or who would like to see the UK seek a softer Norway style Brexit by joining the European Economic Area (EEA), will see the Brexit Plan B motion as their moment of greatest leverage. Expect to see a series of amendments tabled next week as MPs seek to fully take control of the Brexit process.
  • However, the PM seems intent on holding the line, saying only that she will seek “genuinely negotiable” alterations to her existing deal. It’s not at all clear what “genuinely negotiable” yet means.
  • This whole process increases the chances of an Emergency EU Council Summit being convened in the coming weeks. Sign off for any of the changes to the Withdrawal Agreement or Political Declaration necessary to agree a Plan B Brexit would, at this point, require sign off from EU heads of Government. Similarly, if the UK were to hold a second referendum, an extension of Article 50 would be needed, something which would require the unilateral consent of EU leaders at a special Summit.

Why does this Matter?

  • The historic proportions of her defeat tonight cannot be over-estimated, but in calling Mr Corbyn’s bluff Mrs May has wrestled back some of the initiative. The Prime Minister is nothing if not resilient and she intends to battle on and attempt to get a Brexit deal through Parliament. Her party will, in a bizarre reversal, rally behind her on the confidence vote tomorrow, having hammered her Brexit deal this evening.
  • With the PM almost certain to survive tomorrow’s no confidence vote, Labour’s repeated calls for an immediate General Election are likely dead in the water. By calling a no confidence vote before it could be won, Jeremy Corbyn may just have shot himself in the foot. While the PM’s Party will quickly unite around her, internal Labour pressure on Jeremy Corbyn to back a second referendum will grow. Corbyn has made it clear that he does not favour that second referendum, however, Labour remainers secured a policy shift at Party Conference last year. That means Labour must move towards backing a second referendum if forcing an early General Election is no longer a possibility.
  • To avoid a no deal Brexit the PM now has to test whether what has “sufficient support” in Westminster is “genuinely negotiable” in Brussels. The EU have made clear they have no intention of reopening negotiations, particularly in respect of the backstop, underscoring how irreconcilable the two sides still appear to be.  
  • Why does this matter? Because, unless there is a material change and Parliament is able to reach some kind of consensus and sign a deal with the EU, the United Kingdom is still set to leave without a deal at 23:00 GMT on the 29th March.

And finally, ... a no confidence motion - the facts

  • A no confidence motion is a means of testing if the Government has the confidence of the House of Commons, and it is the only way in which Opposition MPs can force an early General Election (the other way being if the Government get the backing of two thirds of MPs for an early election).
  • If a no confidence motion is tabled by the Leader of the Opposition the Government are obliged to allow debate and a vote on that motion.
  • If the Government lose that vote, then Opposition parties are given 14 calendar days in which try and form a new Government that can command the support of a majority of MPs. If no such new Government can be formed, then there must be a General Election.
  • If the Government win a confidence motion then they continue in office as before. However, there is nothing to stop the Opposition tabling another no confidence motion, but the Government are only obliged to allow a vote on that motion if there has been a material change in circumstances that suggests the result may be different to the first confidence motion vote.

 

에델만에서 2018년 진행한 여성가족부의 '성평등 문화확산을 위한 대국민 캠페인'이 지난 7일, 한국광고PR실학회 주관한 <올해의 광고PR캠페인상> 시상식에서 공공기관 부문 올해의 PR캠페인상을 수상했다.

지난달 한국PR협회에서 개최한 <2018 한국 PR대상>에서 공공문제PR부문의 최우수상 수상에 이은 두 번째 쾌거이다.

여성가족부의 '성평등 문화확산을 위한 대국민 캠페인'은 전세계 미투 운동의 확산과 맞물려 우리 사회에 형성된 성평등 의식과 성범죄 근절에 대한 공감 분위기 속에서 여성가족부가 여성vs남성 대립구도를 완화하고, 성평등 문화확산을 유도하기 위해 추진한 캠페인이다. 성평등 문화 확산과 안전한 사회 인식 제고를 위해 2030을 중심으로 온오프라인 캠페인을 기획하여 '평등을 일상으로' 브랜드를 통해 다양한 셀럽과 국제 행사에 참여하고, 다채로운 콘텐츠를 통해 캠페인을 확산한 노력을 인정받았다.

북핵 협상 등으로 그 어느 때보다 ‘협상’이라는 단어를 많이 접하고 있다. 혹시 ‘협상’을 상대를 이기는 것, 나와는 별 상관없는 것으로만 여긴다면 다시 생각해 봐야 한다.

성적을 올리면 새 휴대전화를 사 달라는 자녀의 요구 속에도 협상은 있다. 심한 파업 속 노사 협상도 기본은 회사의 지속 가능성을 키우려는 것이니, 굳이 누가 이긴 것으로 계산하지 않는다. 자유무역협정(FTA) 같은 국가 간 협상 역시 주고받기를 통해 파이 즉 이익을 키운다. 협상이 과학으로 정착된 선진국의 경우 공공기관이나 로펌뿐만 아니라 전문 기업, 학교 등 여러 기관에서 상생을 원칙으로 협상을 지원한다. 그래서 ‘악마와도 협상해야 하는가’라는 질문이 나오기도 한다.

협상은 나와 상대의 목적과 이해를 명확히 하는 것이 가장 중요하다. 북한 비핵화 협상으로 불과 1년 전의 전쟁 위협이 평화 분위기로 바뀐 것은 큰 성과다. 다만 북한 비핵화 협상의 최우선 과제는 문자 그대로 북한의 비핵화인데 남북 평화를 강조하다 보면 원래 ‘목적’이 불투명해질 수 있다. 남북회담 때는 평화를 강조하되, 외교무대에서는 비핵화를 더 강조해야 국제사회의 공감과 지지를 얻는 데 도움이 된다. 국제사회의 불안감과 북한의 절박함을 활용하면 우리가 좀더 주도적인 협상 조정자의 역할을 할 수 있다.

실행단계에서는 ‘서로 파이 키우기’가 중요하다. 한쪽을 꺾거나 속이는 전쟁이나 사기와는 달리 협상은 상호 이익 증진을 기본으로 한다. 택시산업을 보자. 택시요금 인상이 먼저냐 서비스 개선이 먼저냐며 정부와 업계가 갈등해 왔지만 정작 이용자인 시민의 의견은 반영하지 않고 있다. 시민들은 편리한 택시서비스라는 파이를 원하고 있다. 나아가 소비자는 공유 택시까지 요구하고 있다. 이 부분이 부각된다면 업계로서는 고질적인 불친절 문제에 경각심을 갖게 되고, 정부로서는 새로운 협상 카드가 생길 수 있다.

합리적인 평가도 소홀히 해서는 안 된다. 재협상으로 가거나 갈등이 더 커지기도 한다. 최근 타결된 한ㆍ미 FTA 재협상 사례가 대표적이다. 미국 측이 이익이 없다고 할 때 우리가 미국이 놓치고 있는 이익을 부각하거나 때로는 우리 내부의 격렬한 반발을 보여 주어 재개정 비용이 경제뿐 아니라 정치, 사회적으로도 클 수 있다는 메시지를 진작부터 전달했어야 했다. 심각해지고 있는 남녀 혐오 사태도 마찬가지다. 사소한 말다툼에도 수십만 명의 분노로 서로 편가르기를 하는 사태에 이르렀다.

정부는 문제에 대한 올바른 진단과 평가 그리고 대안들을 내놓아야 하지만 책임부처인 국무총리실에는 한 개 실국이 담당하고 있어 현실적으로 감당이 어렵다는 평가를 받고 있다. 주요 현안들에 대한 전문적인 평가 조직이 필요하다.

우리나라는 GDP의 3분의 1인 1인당 약 1만 달러가 갈등비용으로 낭비되고 있다고 한다. 국가 전체적으로 상호 이익을 만드는 협상 역량이 절실하다.

 

[출처: 서울신문]

*본문은 여기에서 확인하실 수 있습니다. 

Earlier this week, I hosted the retirement party for Dr. Michael Carrera, a pioneer in pregnancy prevention and teen counseling, who worked at the Children’s Aid Society for the past 42 years. Dr. Carrera, known by his students as Doc, has worked in at-risk communities in the New York City area for his entire professional career.

His central thesis has been to make the children “feel safe… to hear the lost voices… to do the work through kindness and caring… it is more important to be kind than to be right… there is only one time to be kind and that is today… go back one more time because that is when the miracle occurs.”

Listen to him express in his own words, in the video below, why he has dedicated his life to making a difference and recognize a man who has reduced pregnancy rates by 50 percent on average in his 50 locations around the United States.


Three of Dr. Carrera’s students spoke at the event that night. They have gone on to college and are now in the working world. He made the difference at an inflection point for each of the young people; one even said that Doc had saved his life.

Doc, thank you on behalf of the children who have benefited from your work. You are the epitome of the indomitable man; knock me down 10 times and I am getting up the eleventh. This quote from Nelson Mandela is a fitting tribute to you; “It is always impossible until it is done.”

Richard Edelman is president and CEO.

Children's Aid Society

세계 최대 글로벌 PR 전문 기업 에델만(Edelman, 사장 장성빈)이 지난 10월 24일 미국 워싱턴 D.C에서 진행된 ‘글로벌 세이버 어워즈(2018 Global SABRE Awards)’에서 ‘올해의 글로벌 에이전시(2018 Global Agency of the Year)’로 선정됐다.

세이버 어워즈는 PR업계 유력지이자 마케팅커뮤니케이션 전문 매거진인 ‘홈즈 리포트(The Holmes Report)’가 주관하는 세계 최대 규모의 국제 PR 시상식으로, 매년 아시아-태평양, 북미, 유럽, 중동아프리카 등 지역별로 심사하여 가장 탁월한 성과를 보인 사례, 기업을 선정해 발표한다.

이번 홈즈 리포트는 에델만이 디지털 PR 분야에서 보여준 선도적인 역량에 대해 높게 평가했다. 에델만은 디지털 분야를 육성시키기 위해 전 세계적으로 크리에이티브 및 플래닝 인력에 전략적 투자를 지속해 왔으며, 특히 아태지역의 경우 전체 매출에서 디지털 PR부문이 차지하는 비율이 15%에 달할 만큼 좋은 성과를 거두고 있다. 에델만은 지난 9월 더 홈즈 리포트 세이버 어워즈 아태지역 부문에서 ‘올해의 디지털 에이전시’로도 선정된 바 있다.

자세한 내용 확인: 2018 Global Digital Agencies of the Year (The Holmes Report)

  • Park receives award for the second time following Ad Age’s 2017 Women to Watch
  • Christine Park of Edelman Digital Korea named ‘Innovation of the Year’ by Campaign Asia
  • The sole Korean winner of the 2018 Women Leading Change Awards

[June 12, 2018 – Seoul, Korea] Edelman Korea, a part of the world’s largest global PR agency (MD, SB Jang) announced that Christine Park, the Executive Director at Edelman Digital Korea, has been awarded ‘Innovation of the Year’ by Campaign Asia-Pacific at its prestigious 2018 Women Leading Change Awards gala in Singapore. Park was the only Korean of all the awardees.

The 2018 Women Leading Change Awards, hosted by the Campaign Asia-Pacific on the 31st of May, sets out to honor the female changemakers, leaders, achievers and rising stars in the media, advertising and marketing industry. It announced 18 winners from 10 award categories including Vision Leader, Business Leader, Creative Captain, and Innovation of the Year. The competition has been fierce with hundreds of applicants from 15 countries. Among the winners, Christine Park gained the spotlight as the sole Korean award recipient.

The Innovation of the Year award aims to recognize individual women for their innovation which they have initiated, launched and developed. In addition to Christine Park, May Seaw, Global Story Director at Facebook, and Vivian Wang, CMO at iQIYI, also received the Innovation of the Year award at the gala.

Christine Park is well-known for her innovative capacity and leadership, with which she successfully managed the team to record sales growth of 350% in three years, establish EDK Lab – a digital trend research unit, and host an annual digital showcase to 100+ clients. Both the quantitative and qualitative growth of Edelman Digital Korea are led by Park and prove her ability to lead the digital transformation in the advertising and marketing industry.

This is Park’s second consecutive year winning an award honoring her as a female leader of the global advertising/PR industry. She has previously been recognized by Ad Age as one of the ‘Women to Watch 2017’ of the Asia-Pacific region’s marketing/advertising industry.

Campaign Asia-Pacific, the host of the awards, stated, “We aim to encourage and recognize outstanding female leadership in the industry and discuss agenda on gender and diversity with an annual awards gala and conference. We expect more young leaders to play active parts by following the female pioneers.”

Christine Park, Executive Director at Edelman Digital Korea, expressed, “I am truly honored to receive the Innovation of the Year award. It is always important to have disruptive thinking and not be afraid of independent change.” She continued, “I’ll strive to make more opportunities for younger females by using Collective Intelligence that combines their strengths altogether.”

Read more:

"Women Leading Change Awards 2018 - Winners Announced" (Campaign Asia)

A List of Women Leading Change Awards 2018 Winners (Women Leading Change) 

에델만코리아는 다국적기업최고경영자협회(KCMC)와 함께 4차 산업혁명의 의미와 비전에 대해 논의하는 KCMC Insight Share '청중없는 세미나'를 4부에 걸쳐 기획 및 제작하였다.

'청중없는 세미나' 시리즈는 에델만 홈페이지와 페이스북, KCMC 사무국 홈페이지를 비롯, 세미나에 참여한 각 기업의 온라인 채널을 통해 매주 한 편씩 대중들에게 공개 될 예정이다.

4부 영상은 KCMC 소속 글로벌기업 Hewlett Packard의 함기호 대표와 ptc의 박혜경 지사장, 그리고 Pfizer의 오동욱 대표가 ‘4차 산업혁명 시대에 부합하는 조직문화’란 주제로 간담회를 가진 내용이다.

에델만코리아는 다국적 기업 최고 경영자 협회(KCMC)와 함께 4차 산업혁명의 의미와 비전에 대해 논의하는 KCMC Insight Share '청중없는 세미나'를 4부에 걸쳐 기획 및 제작하였다.

'청중없는 세미나' 시리즈는 에델만 홈페이지와 페이스북, KCMC 사무국 홈페이지를 비롯, 세미나에 참여한 각 기업의 온라인 채널을 통해 매주 한 편씩 대중들에게 공개 될 예정이다.

3부 영상은 KCMC 소속 글로벌기업 Edelman의 장성빈 대표와 BASF의 신우성 대표, 그리고 Cargill의 이보균 대표가 ‘4차 산업혁명 시대에 부합하는 인재상’ 이란 주제로 간담회 한 내용이다.

에델만코리아는 다국적기업최고경영자협회(KCMC)와 함께 4차 산업혁명의 의미와 비전에 대해 논의하는 KCMC Insight Share '청중없는 세미나'를 4부에 걸쳐 기획 및 제작하였다.

'청중없는 세미나' 시리즈는 에델만 홈페이지와 페이스북, KCMC 사무국 홈페이지를 비롯, 세미나에 참여한 각 기업의 온라인 채널을 통해 매주 한 편씩 대중들에게 공개 될 예정이다.

2부 영상은 KCMC 소속 글로벌기업 Edelman의 장성빈 대표와 ECOLAB의 류양권 대표, 그리고 Carlson Wagonlit Travel의 김정현 대표가 ‘4차 산업혁명을 준비하기 위한 기업의 전략’ 이란 주제로 간담회 한 내용이다.

에델만코리아는 다국적기업최고경영자협회(KCMC)와 함께 4차 산업혁명의 의미와 비전에 대해 논의하는 KCMC Insight Share '청중없는 세미나'를 4부에 걸쳐 기획 및 제작하였다.

'청중없는 세미나' 시리즈는 에델만 홈페이지와 페이스북, KCMC 사무국 홈페이지를 비롯, 세미나에 참여한 각 기업의 온라인 채널을 통해 매주 한 편씩 대중들에게 공개 될 예정이다.

1부 영상은 KCMC 소속 글로벌기업 대표들의 4차 산업혁명에 대한 다양한 의견 및 사례들을 인터뷰 한 내용이다.

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