It is now clearer than ever that trust is a key determinant of health, central to both individual and public healthcare decisions.
At the two-year anniversary of the declaration of the Covid-19 pandemic, the increasing politicization of public health is undermining trust in healthcare systems across the globe. This has led to persistent inequalities of access and outcomes, fueled by a widespread infodemic.
As the world’s leading authority on Trust, our new research examines the pandemic-driven evolution in people’s orientation towards health and healthcare and the relationship between trust in the healthcare system and health outcomes.
The survey was fielded between February 10 - 18, 2022.
Respondents / Country
A CHALLENGING HEALTHCARE ECOSYSTEM
worry science is becoming politicized.
of respondents consume health information regularly.
of employees expect their employer to play a meaningful role in good health.
said they could be taking better care of themselves.
VIRTUAL LAUNCH EVENT
On March 10, 2022, Richard Edelman unveiled findings from the 2022 Edelman Trust Barometer Special Report: Trust and Health during our global virtual launch event, alongside a panel of esteemed leaders, including moderator Kirsty Graham, global chair of Health, Edelman; Michelle A. Williams, Dean of Faculty, Harvard T.H Chan School of Public Health; Dr. Deus Bazira, Director, Center of Global Health Practice & Impact and Associate Professor of Medicine, Georgetown University Medical Center; Diane Francis, Journalist, Speaker, Author and Editor-at-Large of The National Post; and Dr. David Nabarro, Special Envoy for Covid-19, World Health Organization (WHO).
RESTORING TRUST IN THE HEALTH ECOSYSTEM
Coming through a global pandemic with less trust in the healthcare system, inequitable access to quality information and affordable care, and the medical science we rely on being politicized, it is time to restore trust and rebuild confidence in health.
Break through the information barrier
Where there is less trust, use local voices; elevate and amplify expert voices for those with higher trust.
Build trust across the full health ecosystem
When trust in government lags, other institutions must play a larger role to build confidence in evolving public health measures.
Prepare for the next public health crisis
To build resilience, health organizations must take action to address disparities in health outcomes.
Embrace the employer role in health outcomes
Provide clear, reliable information, and design inclusive health policies and incentives.