AI is moving fast. Adoption is not.

Many organisations don't know if they are truly ready to scale AI: Some teams are already using AI across their work; others don't even know where to start. This gap between ambition and readiness is where successful AI adoption stalls.

What does AI readiness actually mean?

AI readiness is your organisation's ability to adopt AI effectively, responsibly and at scale. Not just about tools and technology, but with leadership alignment, workforce confidence, and the governance to determine whether AI delivers real business value.

Why AI readiness matters now

Without readiness, AI impact is limited. Organisations are investing before knowing if they're ready, with without trust and clarity, employee confidence in AI remains low, and adoption stays fragmented.

AI Assessment

Introducing the Edelman AI Readiness Assessment

A practical way to understand where your organisation is with AI readiness, and what to do next.

Built by a team of specialists from across Edelman, and designed to address real-world adoption challenges, the Edelman AI Readiness Assessment is focused on the drivers behind change: People, behaviours and ways of working.

What you will get from the assessment

Our AI Readiness Assessment will give you a clear snapshot of your current readiness, with an insight into your organisation's strengths, risks and barriers, with practical direction on where to act first.

How we measure AI readiness

We’ve identified five pillars to AI readiness:

Clarity Circle

Clarity:

Understand leadership alignment and current AI strategy direction

Capability Circle

Capability:

What skills and learning your people need to feel confident in using AI in their work.

Culture Circle  - red

Culture:

The level of trust in AI in your organisation, and how that impacts experimentation and overall AI adoption.

COmpliance circle

Compliance:

The strength of your AI governance, and how it supports responsible AI use within your organisation.

Capability Circle

Conversion:

How your AI strategy is positioned to turn ambition into outcomes that reflect real business value.

Why our AI Readiness Assessment is different

Built for organisations

Built by a team of Edelman specialists in AI, Workplace Advisory and Digital Experience Design.

Focused on people

More than technology and tools, we measure how your workforce trusts and has confidence in AI.

Actionable

We give you recommendations you can apply now, rather than just a readiness score.

What You Get

Your AI readiness score

Insights across five dimensions

Benchmark comparisons

Practical recommendations

A downloadable report

 

Build readiness before you scale

The organisations that succeed with AI build trust, capability and clarity first.

FAQs

What is an AI readiness assessment?

An AI readiness assessment helps you understand how prepared your organisation is to adopt AI effectively. It looks beyond tools to assess whether your leadership, people, culture and ways of working are set up to turn AI into real value.

How do I know if my organisation is ready for AI?

Most organisations are not sure. Signs of low readiness include inconsistent use of AI, low employee confidence, unclear leadership direction or gaps in governance. This assessment gives you a clear, structured view of where you are today and what to improve.

What does AI readiness include?

AI readiness includes leadership alignment, employee skills and confidence, workplace culture, governance and ways of working. Together, these determine whether AI can be adopted consistently and at scale across the organisation.

Is this assessment only for technical teams?

Not at all. In fact, this assessment has been designed for leaders across functions, including HR, Communications, Marketing, Transformation and Technology. It focuses on people and adoption, not just the AI tools available, and technical capability.

How long does the assessment take?

The assessment is designed to be quick and practical to complete. It gives you a useful snapshot of your organisation without requiring a significant time commitment.

What do I get at the end of the assessment?

You receive a clear view of your current AI readiness, including strengths, risks and key gaps. You also get direction on where to focus next to improve adoption and unlock more value from AI.

How is this different from other AI maturity tools?

Many tools focus on technology and infrastructure. This assessment is different because it focuses on people, behaviour and adoption, helping you understand whether your organisation is truly ready to use AI in practice.

Can I take this assessment for a specific team or function?

Yes. You can use the assessment at different levels, from a single team to a whole organisation. This makes it useful for identifying where adoption varies and where targeted action is needed.

What should I do after I get my results?

Your results help you prioritise where to act first, whether that is building skills, aligning leadership, strengthening governance or improving ways of working. They can also inform broader transformation and change efforts.

Why is employee confidence important for AI adoption?

AI adoption depends on whether people feel confident using it. When employees lack clarity, trust or support, adoption remains patchy. Building confidence helps turn AI from isolated use into consistent, organisation-wide impact.