United Kingdom

Trust Amid Insularity

From a crisis of grievance to a crisis of insularity

The 2026 Edelman Trust Barometer reveals a world retreating towards insularity. As economic anxiety, geopolitical tension, and technological disruption intensify, people are narrowing their world to smaller, familiar circles that reflect their views, and this hinders economic and societal progress.

Read the 2026 report to understand a path forward to restoring trust and rebuilding connection and collaboration across society.

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In the UK, 3 in 4 have an insular mindset

Seventy-six percent are unwilling or hesitant to trust someone who has different values, facts, problem-solving approaches, or cultural background.

There is consensus that insularity must be addressed

A majority in the UK believe it is a problem that people in their country distrust those with differences so much that they actively try to make things worse for one another.

Trust brokering can help bridge divides

In the UK, all institutions have a mandate to bridge divides and facilitate trust building. Employers are best positioned to broker trust, as they have the best performance score.

Discover the Trust insights shaping 2026

A full look at this year’s findings — and what they mean for businesses, leaders, and society.

EXPLORE THE FINDINGS

Brokering trust in the age of insularity

1. Pervasive insularity stalls progress

Economic uncertainty, unmitigated fears, and pessimism have fueled a turn inward to safety and certainty. An insular trust mindset now prevails globally: 7 in 10 are unwilling or hesitant to trust someone who is different from them. In this context, perfect alignment becomes an unachievable prerequisite for trust.

2. Business must address insularity

If left unaddressed, unmitigated differences will stall workplace productivity, undermine CEO leadership, and harden resistance to innovation. To counter geopolitical insularity, multinationals need to evolve to a polynational model, centered on investing in long-term local relationships.

3. Trust brokering is a strategy and skillset

Trust brokering can be executed by institutions and individuals. As a strategy, it focuses on engaging people where they are rather than trying to change them. Listening without judgement and translating realities are two key skillsets of a trust broker. Done effectively, it will bridge divides.

4. Employers positioned to scale trust brokering

Employers have the smallest expectation-performance gap when it comes to trust brokering and a high degree of trust with their employees. This makes them well-positioned to scale trust brokering through conflict-resolution trainings and opportunities to work and interact with people who have different values.

Explore the findings

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Top Findings

01

Optimism for the future wanes
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Only 14% believe things in the UK will be better off for the next generation compared to today. This is worse than the global average (32%, down 4 pts since last year).

02

Trusted voices on social media open closed doors
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Globally, people who trust influencers say they would trust or consider trusting a company they currently distrust if it were vouched for by someone they already trust, such as a food or lifestyle influencer (62%, among the 48% who trust one) or a financial influencer (57%, among the 44% who trust one).

03

Mass class divide deepens
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Since 2012, the gap in trust between high- and low-income groups in the UK has increased by almost ten-fold, with trust rising – though volatile – among high earners while stagnating among low-income groups. Currently, the gap sits at 19 points, up from only 2 points in 2012.

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Methodology: The 2026 Edelman Trust Barometer is the firm’s 26th annual Trust survey. The research was produced by the Edelman Trust Institute and consists of 30-minute online interviews conducted between October 25 and November 16, 2025. Learn more >

33,938
Respondents

28
Countries

±1,200
Respondents/Country

Business has a role to play in fixing the crisis of insularity

Learn how we can help your company bridge the gap.

25 Years of Trust