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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
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Contact UsTechnology
With deep expertise in AI, digital living and the future of work, we craft tailor-made strategies that make complex innovation relatable, responsible and real. By blending trust intelligence with a passion for tech, we empower brands to lead with purpose in the world’s greatest transformation.
Building trust in AI: Enabling the world’s biggest transformation
With a profound understanding of AI, deep tech, digital living and the future of work, we help organisations bring to life their vision of the future and build trust in their AI ambitions.
Blending our passion for tech with our unique insights on trust, we create tailormade solutions that let you connect meaningfully with your audiences on the issues they care about in the spaces they spend time. To us, tech is more than just a sector; it’s a way to see the world, understand its problems and be part of solving them. We help you take action to lead in the world’s greatest ever transition.
AI is at a trust inflection point. Explore key insights from the 2025 Edelman Trust Barometer on building AI trust through transparency, governance, and impact.
What We Do
Trusted AI
A profound understanding of AI's role within all aspects of the technology stack, across industries and society. We help you build and maintain trust in your AI ambitions, ensuring they are seen as integral to the economy's future.
Digital Living
From smartphones to VR, whether in gaming or across the blockchain, countless technologies are reshaping everyday life. As AI drives further transformation, our insights help brands seamlessly integrate into the digital habits of their tech-savvy audiences.
Future of Work
The technologies that drive productivity, efficiency, and innovation remain the engine of modern enterprise. We provide the expertise to help your brand lead the transformation in how work gets done in an AI-driven economy.
Connected Society
Whether 5G, satellite or cybersecurity, innovation across networks is fundamental to connecting people, organisations, sectors and society. Our approach ensures your brand can navigate and shape the path of AI as it circles the world.
Deep Tech
Breakthroughs that range in areas from advanced materials to robotics, quantum computing, and with them AI, ensure the sustainability of future generations of technology. We bring scale to the positions of Deep Tech brands at the forefront of all innovation.
Insights
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We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand
Wildlife Watch
Poaching of African wildlife has increased significantly since the pandemic decimated the African sa...
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Brand
Dirt Is Good
With technology front and centre of modern life and success in adulthood more uncertain than ever, p...
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Brand Marketing
Code my Crown
Campaign for Real Beauty takes on representation in the world of gaming: Dove has created “Code My C...
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Meet the Experts Navigating Tech’s Next Frontier
Our Technology team brings together specialists in AI, deep tech, and digital transformation. From trust-building strategies to future-facing campaigns, we help brands lead with authority, connect with influence, and thrive in an ever-evolving technological landscape.
Satyen Dayal
Managing Director, Technology UK
Abi Lloyd-Prescott
Director, Technology
