Samsung TV products deliver a deeper connection to people’s lives beyond common TV features and tech specs. One of Samsung’s latest TV models, ‘The Frame’, has a magical duality—it’s a 4K television designed to double as a frame that can display beautiful works of art when turned off.

We knew that the pandemic had a significant impact on art and culture, so when tasked with highlighting The Frame’s art mode, we tapped into the mainstream art culture and discovered something interesting—there is more art missing around the world than there is showing in all of the world’s museums combined.

This insight got us thinking, what if we could use Samsung’s The Frame to exhibit the world’s lost art? With that in mind, we created Missing Masterpieces, the world’s first online art exhibition for finding and showing lost art.