Edelman has announced new leadership appointments across its UAE team, reinforcing its specialist capabilities in Health, Crisis & Risk, and Brand. These internal moves promotions reflect Edelman’s ongoing investment in integrated, sectorled communications and the strength of its senior talent across the region.

In this article, Chris Musgrave (IP & Media Lawyer at Freeths LLP) and Henry Cunnington (Associate Director, Crisis & Risk at Edelman) take a look at the areas where reputational risks are crystallising and where they are likely to arise as businesses seek to take advantage of the benefits GenAI brings.

Our offices in Latin America

As an integral part of our expansive network, Edelman's presence in the Latin America region brings together the vibrancy of local cultures with the power of worldwide influence. Our LATAM operations exemplify Edelman's commitment to forging connections, fostering innovation, and driving impactful narratives across the global stage.

It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up.

Meet Ambreen Khan, a Senior Resource Manager at Edelman, based in Dubai.

The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted. 

See how they sparks bold ideas, explores global collaboration, and embraces ever-evolving creative challenges.