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Edelman’s Trust and Health report reveals declining trust, division, and confusion, with many people believing contested health claims worldwide.

The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

Explore the 5th annual Edelman Trust Barometer Special Report - Trust and Health. Discover how societal change, leadership shifts and rising public expectations are transforming the global health landscape. Sign up for early access.

Explore Edelman’s 100-Year Life Report to see how longevity and the 55+ consumer are reshaping markets, culture, and brand growth.

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

Edelman House at Cannes Lions 2026. Where trust, creativity, and culture collide. Meet the marketers, creators, platforms, and media shaping the future of earned influence and brand growth.

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

The Edelman Trust Institute collects data, publishes insights, and fosters partnerships to advance the study and measurement of trust in society.

Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say they are not actively seeking goods or services.

For more than 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action.