Sonos began as a four-person company in 2002 with a simple vision: help music lovers play any song anywhere in their homes. The one problem, however, was at that time the necessary technology to achieve our vision was nonexistent. Fast-forward to 2018, where they've invented the technology and created the highest-quality wireless audio system the world had ever seen.

So, when it came time for one of the most monumental moments for the company – getting listed on the Nasdaq Stock Exchange – we wanted to use it as an opportunity to show the world Sonos' unwavering commitment to sonic culture. We knew we needed to go public in a way that would break through the traditional financial outlets, capture the attention of mass consumer media and truly impact the culture.

Owners of Sonos products are loyal because they share the same values as the brand - a respect for audio quality. And a vast percentage of them own more than one. On listing day, Sonos relayed the message that no matter how they grow, their commitment to sonic quality would never waver.