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    Edelman AI

    We are a fully AI-enabled enterprise delivering new proprietary value at scale to our clients, empowering us to dominate the global communications landscape and guide the industry back to sustainable growth

    Edelman’s 2024 AI Landscape Report
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    Successful AI Integrations Depend on Trust

    Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool. 

    We are dedicated to guiding our clients in developing AI applications that are trusted. Through strategic stakeholder engagement, collaborative coalition building, and most importantly, transparent communication, we are committed to assisting our clients in deploying AI in a responsible manner that promotes growth while preserving trust. 

    We believe generative AI has the potential to revolutionize industries from healthcare to finance to education and entertainment. It’s the next frontier of innovation and creativity, and it has the potential to transform the way we live, work, and interact with the world around us.

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    AI Landscape Report
    REPORT
    Edelman’s 2024 AI Landscape Report

    Edelman’s 2024 AI Landscape Report is a trusted guide for marketing and communications professionals navigating the complex world of AI tools. The report evaluates over 180 vendors across three solution categories and six key use cases, providing clear, unbiased insights based on demos, testing, and market research. Designed for decision-makers, this resource helps enterprises identify the most reliable and enterprise-ready AI solutions for their needs.

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    Edelman has a broad range of AI offerings and capabilities

    AI Readiness Assessment

    The AI Readiness Assessment helps businesses evaluate their preparedness for AI integration, ensuring they have the right strategy, governance, and infrastructure in place. The assessment identifies potential risks, opportunities, and ethical considerations, guiding organizations toward responsible and effective AI adoption, and building trust and confidence in their AI-driven initiatives.

    Business & Digital Transformation

    The AI Business and Digital Transformation offering establishes frameworks for ethical and compliant AI use through governance development and deployment, workflow auditing and use case mapping, and acquiring the right sustainable AI solutions for through our pilot and procurement service, we unlock AI’s potential while mitigating risks and maximizing impact.

    Generative Engine Optimization (GEO)

    GEO helps brands take control of their visibility in AI-driven search. By optimizing earned media and organic content, GEO ensures impact across platforms like ChatGPT and Microsoft Copilot. With brand index analysis, keyword visibility reports, and content source evaluation, we provide a comprehensive strategy to strengthen brand presence in the evolving AI search landscape.

    Education & Training

    AI Education and Training enables organizations to navigate AI implementation through workshops and workforce enablement programs. We equip teams with the skills to integrate AI responsibly, addressing ethics, trust, and regulation. From leadership strategy to employee upskilling, our expertise ensures businesses harness AI’s potential while staying ahead in the evolving landscape.

    Product & Service Innovation

    AI Product and Service Innovation leverages advanced AI to enhance engagement, efficiency, and compliance. Custom content generation models and AI audience models help target outreach, while AI-powered web and SMS agents, and AI-generated digital avatars bring brands to life. Meanwhile, AI-powered regulatory review models streamline compliance, and AI-enhanced knowledge management platforms optimize data-driven decision-making.

    AI-Powered Crisis Simulation & Media Monitoring

    AI-Powered Crisis Simulation and Media Monitoring provide actionable intelligence across all phases of a crisis—from early risk detection to reputation recovery. It tracks media and social narratives in real time, offering sentiment analysis, trend evaluations, and strategic recommendations, so organizations can respond swiftly, mitigate threats, and confidently rebuild trust in an evolving media landscape.

    AI-Enhanced Influencer Vetting

    AI-Enhanced Influencer Vetting leverages advanced AI to analyze influencers’ digital footprints, past content, and audience sentiment, uncovering potential risks, including controversial content or misaligned values, ensuring brands partner with the right voices. With data-driven insights and crisis narrative analysis, this safeguards reputations and strengthens campaign effectiveness by aligning influencer partnerships with brand values and audience expectations.

    EDELMAN GENERATIVE AI SUMMIT 2024

    Held on May 29, 2024, the Edelman Generative AI Summit 2024 brought together hundreds of Edelman clients and partners to explore AI’s transformative impact on communications. Moderated by Edelman’s Mirza Germovic and Taj Reid, the summit featured speakers from Microsoft, Writer AI, D-ID, Adobe Firefly, ServiceNow, Merck, Unilever and Anthropic.

    Speakers: • Brian Buchwald – Global Chair, AI and Product, Edelman • Steve Clayton – Vice President, Communications Strategy, Microsoft • May Habib – CEO & Co-Founder, Writer AI • Tomer Zuker – VP of Marketing, D-ID • Jay Ganaden – Director, Strategic Development, Pro Design + Firefly, Adobe • Melinda Moyo Turner – Sr. Sales Director, Data & AI Solutions, Microsoft • Johnna Hoff – Vice President, Corporate Communications, ServiceNow • Elise Masella – Director, Head of Digital Communications, Social Media & Corporate Brand, Merck • Casey DePalma McCartney – Chief Brand Communications Officer, Unilever North America • Steve Mnich – Head of Product Communications, Anthropic

    AI - Trust Stream
    PRODUCT
    Edelman Trust Stream

    Edelman Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust. 

    Trust Stream applies Edelman’s proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world’s only Trust Data Lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.

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    Archie AI

    Archie is Edelman’s proprietary Large Language Model (“LLM”), created with the world’s only Trust data lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of content every day from 200 different brands, all controlled and audited by Edelman’s data science team. 

    Archie powers Edelman’s Trust Stream product, the firm’s custom-built trust management platform that tracks how trust is moving in the moment, effectively bridging the gap from trust insight to trust action with precision and predictability. Archie can provide comms leaders with real-time, trust-building recommendations with up to 97% accuracy, enabling actionability so that communicators will know what to do in the moment to drive results and performance. 

    Archie provides massively more flexibility when it comes to answering the question – “what drives trust?” – identifying how a brand’s real-time trust score is impacted by which social platform its messaging is being shared on, in which media outlet, by which journalist, and soon, by which audience (investor, employee, consumer) is receiving it. With Archie, Edelman’s teams are able to very quickly diagnose how trust is being created or diminished, and advise what type of comms action to take to rectify or enhance it. 

     

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    Work

    We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

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    The Green Light Signal

    Using smart new innovation, we worked with National Grid to create awareness and understanding of t…

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    Digital Innovation & Transformation

    ChatGPT

    Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamo…

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    Brand Marketing

    Imagination Engine Chatbot

    LEGO also reviewed gifting across the peak holiday period and discovered that customers were overlo…

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    Our Global Leads

    Gianmarco Giunti

    Executive Vice President, AI EMEA

    Gavin Spicer

    UK Chief AI Officer & Managing Director EMEA

    Ryan Cudney

    General Manager, PNW & US Head of Transformation

    Noel Christopher

    Executive Vice President, Global AI & Product

    Andrew Dawson

    Vice President, Global AI & Product & AI Solutions Architect

    Mirza Germovic

    Senior Vice President, Global AI & Product
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