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    Looking for work that matters? Explore careers at Edelman Middle East and join a global team committed to shaping conversations, building trust, and driving change.

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    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    Featured Mexico 86 Richard reflects on Mexico 86 as a story of ambition, resilience and determination. The film follows Mexico's unlikely journey to hosting the 1986 World Cup after Colombia withdrew, highlighting the persistence, creativity and, at times, questionable tactics used to secure the bid over the United States. KEEP READING Unilever’s U.S. Approach Richard Edelman argues that Unilever’s $300 million investment in a new U.S. innovation center underscores America’s continued role as a global growth and innovation hub, offering a model for multinational companies seeking to thrive amid geopolitical uncertainty and rapid technological change. KEEP READING Today’s World Requires Decision-Grade Intelligence Explore All Insights

      Special Report: Trust and Health

      DOWNLOAD UAE REPORT 

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    While healthcare systems globally are grappling with declining confidence, misinformation and growing competition for influence, the UAE presents a different picture.

    The 2026 Edelman Trust Barometer Special Report: Trust and Health reveals a healthcare landscape where trust remains exceptionally strong, even as AI becomes increasingly embedded in everyday health decision-making.

    UAE respondents report high levels of confidence in finding answers about health questions and making informed decisions, strong trust in doctors and health authorities, and some of the highest rates of AI adoption among surveyed markets. 

    Together, these findings point to a healthcare ecosystem where innovation and trust are not competing forces, but are advancing together to support more informed and empowered consumers.

    DOWNLOAD UAE REPORT 

    AI Is Reshaping Health Management in the UAE

    Nearly six in ten UAE respondents use AI to manage their health, well above the global average. From finding health information to supporting everyday health decisions, AI is becoming an increasingly important part of the healthcare journey.

    Confidence in Health Decision-Making Remains Strong in the UAE

    While confidence in making health decisions has declined globally, UAE respondents continue to report high levels of confidence. Seven in ten (70%) say they are confident in finding health information and making informed decisions.
     

    Globally Most People Hold At Least One Divisive Health Belief

    Health misinformation is widespread, with 70% of people believing at least one of six divisive health claims about foods, vaccines, and medicines. This underscores growing confusion, and the need for clear, credible, and trusted guidance.

    Discover the Trust insights shaping 2026

    A full look at this year’s findings — and what they mean for businesses, leaders, and society.

    EXPLORE THE FINDINGS

     

    Methodology: The 2026 Edelman Trust Barometer Special Report: Trust and Health is the firm’s 5th annual Trust and Health survey. The research was produced by the Edelman Trust Institute and consists of 25-minute online interviews conducted between February 28 and March 11, 2026. Learn more >

    16,006
    Respondents

    16
    Countries 

    1,000
    Respondents/Country

    Effective communication drives influence in healthcare

    Learn how your company can make a difference in people’s health
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