.
Special Report - Brand Trust, From We to Me
Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.
Special Report: Trust and Health
The 4th annual Edelman Trust Barometer Special Report on Trust and Health reveals a transformational shift happening between the public and who they trust with their health.
Special Report: Trust at Work
The report reveals a new polarization in the workplace, marked by a widening gap between associates and executives in optimism about their personal economic futures.
Leading in Africa
As a leading Pan-African communications consultancy, we are dedicated to shifting the narrative of Africa on the global stage by collaborating with businesses and organisations across the continent.
Our Work
For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
