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FeaturedTrust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin. KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedScience Needs a Game ChangeEdelman Trust Barometer 2026 reveals 70% believe divisive health claims, highlighting declining trust, rising misinformation, and a need for new health communication strategies.KEEP READING
Anne Frank House Comes to the U.S.I have just visited the Anne Frank House installation at the Griffin Museum of Science and Industry (MSI) in Chicago, which will open to the public on May 1. This is the first time that the Anne Frank House in Amsterdam has allowed its precious artifacts to come to the U.S.KEEP READING
Trust in a Divided Environment: The Rise of Business DiplomacyIn a low-trust, high-anxiety world, discover how businesses can bridge divides and drive growth through trust, diplomacy, and local relevance.KEEP READING
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