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FeaturedTrust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin. KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa KEEP READING
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Start your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedAI is rewiring creator marketing, and most brands aren’t keeping up AI is transforming creator marketing from creator discovery to campaign optimization. Learn why brands must operationalize AI to improve performance, efficiency and trust.KEEP READING
Matthew Harrington, a Singular ForceA tribute to Matthew Harrington’s four-decade impact at Edelman, highlighting his leadership, client work, ethical influence, and enduring partnership as he receives the SABRE Individual Achievement Award.KEEP READING
YMCA Turns 175 Coffee with YMCA USA CEO Suzanne McCormick on partnerships, community impact, and tackling social isolation, backed by 2026 Edelman Trust Barometer insights.KEEP READING
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