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Trust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuo…KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that v…KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman AfricaKEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
AI Transformation Is Asking Employees to Rethink What Makes Them ValuableOrganizations have spent the past few years encouraging employees to experiment with AI and incorporate the technology into their daily work. Many organization…KEEP READING
Thought Leadership Isn't Just What You Say. It's What People Do With It. Thought leadership is no longer just about shaping what buyers think. It's influencing what they do. Edelman and LinkedIn's latest research reveals how AI, pri…KEEP READING
Communications Lessons from the 2026 U.S. ElectionsRichard Edelman shares insights on the results of the 2026 U.S. elections.KEEP READING