Looking for work that matters? Explore careers at Edelman Africa and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Africa can partner with your business.
Trust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin. KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa KEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Farage holds Clacton, but what next for Reform UK?Nigel Farage holds Clacton, but what does his victory mean for Reform UK? Edelman explores the party's momentum and the political challenges ahead.KEEP READING
News Creators: Trusted Sources, Not Distribution ChannelAs news creators become increasingly influential, Richard Edelman examines the top U.S. creators - who they are, how they build trust, and what their rise means for brands and communicators.KEEP READING
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