Technology is evolving at warp speed. Our team works with clients to help them see around corners and positively impact their customers and the world at large. We help stakeholders understand the value of complex technologies by creating beautiful, simple narratives that spark inspiration and action – crystalizing the core benefits for people who don’t need or care to understand the how it happens.
Edelman’s diversified service offering helps clients better evolve, promote, and protect their brands and reputations in the current market. In addition to our core areas of expertise — including earned media, consumer marketing, digital and public affairs — we offer our clients strategic planning, creative, data and intelligence and paid media services, all accessible via a simple one-point-of-contact client service approach.
Drawing on our unparalleled understanding of the tech sphere, our award-winning team helps clients break through the sector's clutter and deliver results that shape reputation, connect with customers, build brands, and move businesses forward in Canada and around the world.
_____________________________________________________________________________________________________
Alicia Ali, Senior Vice President, National Practice Lead, Technology
Alicia is the National Practice Lead for Technology in Canada, based in Toronto. She helps technology companies communicate with clarity, lead with confidence and build trust in a world being reshaped by AI, evolving public policy and changing stakeholder expectations.
A trusted advisor to senior leaders, Alicia is known for bringing clarity to technology and business trends. She believes the most effective communications strategies aren't defined by channels: they're built around audiences, culture and the moments that matter most.
An optimistic and collaborative leader, Alicia is passionate about building high-performing teams, fostering trusted partnerships and helping clients find opportunity where others see complexity.