We celebrated the Festival’s 70th anniversary, recognized the creative industry’s most inspiring and impactful work and took part in shaping the next wave of creativity.
We had an exciting week of thoughtful and inspiring conversations, fostering new connections and most importantly, celebrating Edelman's Lions Awards. Edelman won 9 Lions during the Festival: 1 Gold, 4 Silver and 4 Bronze Awards, and we were honored to have dozens more recognitions, with an additional 17 Lions partner wins and 22 total shortlists. With more than 27,000 entries each year, only around 3% receive a coveted Lion of any sort. Our wins recognized 5 separate campaigns across 6 different Lions categories, a truly impressive display of Edelman’s variety of work and spectrum of expertise. The work spans across three regions and four countries and is more work than we have ever been recognized for in a single year before.
Cannes 2023 in Action
The Edelman Trust Barometer Special Report: Brand Trust 2023
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
Three Mandates Marketers Must Adopt to Build Brand Trust in 2023
When we ask ourselves, what has really changed in the last year? The truth is that everything has. Consumers are feeling the pressure from every corner of our world - from the micro, everyday things like paying their bills to the macro, big picture things, like the smog outside their city windows.
In 2023, Edelman won a total of 9 Lions Awards: 1 Gold, 4 Silver and 4 Bronze, representing the best creative work from across our global business. Winning campaigns include work across the globe, spanning three regions and four countries, and are a diverse representation of our expertise and offerings.
The demand for Gen Z input and expertise has been unprecedented, which is why in 2022, Edelman appointed the world’s first ZEO and launched The Gen Z Lab, a unique dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed to help brands future-proof their business for the next generation of consumers.
Edelman’s own were selected to judge Cannes Lions shortlists and winners across several categories, lending our expertise and lived experiences to evaluate the best of the industry.
Global Creative Director
PR Lions, Awarding Jury
Chief Creative Officer, China
Pharma Lions, Awarding Jury
SVP, Health, China
Health & Wellness Lions, Shortlist Jury
Senior Director, Ireland
Social & Influencer Lions, Shortlist Jury
Chief Creative Officer, Canada
Young Lions, PR
Cannes by Numbers
The Cannes Lions International Festival of Creativity is the largest global gathering at the intersection of communications, entertainment, advertising, marketing, design and production. The Festival brings together the biggest and best names in the industry, and the Lions Awards set the global benchmark for creative excellence in advertising and marketing.