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Live at Cannes Lions
Special Report: Trust and Brands
Edelman's Jury Members
Showcasing Our Work
Join us at Cannes Lions as we celebrate 25 years of the Edelman Trust Barometer and bring bold ideas to life with marketing leaders, creators, and changemakers shaping what’s next.
Edelman is leading key conversations at Cannes Lions through official programming and thought leadership. From brand trust to marketing leadership and cultural relevance, our sessions are designed to inform, challenge, and equip decision-makers with insights that matter.
We’re proud to have Edelman leaders serving on the Cannes Lions awards juries, and to be entering work among this year’s award contenders. Explore everything Edelman is bringing to Cannes.
What's On →
Morning Briefings with WSJ: A conversation with Nikki Haley and Richard Edelman
With corporate reputation now heavily entangled with business and politics, brands are struggling to navigate today's highly politicised climate. This session explores how leaders can respond to polarization, manage reputational risk, and lead with clarity amid growing scrutiny, cultural flashpoints, and shifting expectations from consumers and stakeholders alike.
Brand Trust Salon Brunch: Launch of the 2025 Trust Report
Join a select group of brand, marketing, and communications leaders for a candid, peer-led discussion of the 2025 Edelman Trust Barometer Special Report: Trust and Brands. Held under Chatham House Rule, this session will go beyond the findings to explore what rising expectations mean for brand leadership, how to build stronger consumer relationships, and how to lead with trust when it’s never been more valuable—or more fragile.
A Reckoning for Purpose: Reinforce or Reinvent?
Join Richard Edelman at Cannes Lions for a timely discussion on the evolving role of brand purpose. Once a cornerstone of trust, purpose is now under pressure in a polarized, high-stakes world. This session explores new findings from Edelman’s 2025 Trust and Brands research—revealing where purpose still works, where it doesn’t, and what brands must do to stay credible, relevant, and bold.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Funny Business: How Humor Moves the Market
Emmy-winning comedian JB Smoove joins AdAge Editor Ewan Larkin for an unfiltered, laugh-out-loud conversation on the power of comedy in advertising — where big laughs lead to even bigger business results. Together, they’ll explore how humor drives connection, inspires conversion, and boosts cultural relevance in bold, unexpected ways. This is storytelling at its most entertaining — and effective. Seats are limited. Laughter is guaranteed.
From Risk to Resilience: How Gen Z is redefining brand control
This panel—moderated by Jackie Cooper, Edelman’s Chief Brand Officer—explores how Gen Z is redefining brand relevance. With values like transparency, authenticity, and accountability, Gen Z is setting expectations beyond their generation. Crises can go global in seconds, leaving zero margin for error. This session unpacks how Gen Z is changing the rules—and how brands can stay culturally in tune, protect reputation, and control the narrative with real strategies and insights.
An Evening with JB Smoove: Celebrating Comedy @ Cannes
Hosted by Bloomberg and UEG, this exclusive evening features Emmy-winning comedian and master storyteller JB Smoove. Join us in Cannes for cocktails, hors d’oeuvres, and candid conversation as JB brings his signature energy, humor, and insight to the stage — sharing his personal journey from comedy icon to creative force, all in celebration of storytelling, culture, and creativity.
Unlocking Brand Leadership: A Workshop for CMOs and CCOs
Partnership with Bloomberg Media. Today, the bar for authenticity is higher than ever—and trust has become a leadership issue. In this invite-only workshop, hosted under Chatham House Rule, Edelman and Bloomberg Media come together to explore how brand and corporate reputation can work harder in tandem. Backed by new findings from Edelman’s 2025 Trust and Brands report and Bloomberg’s Corporate Reputation Study, the session will surface fresh ideas, real tensions, and actionable paths forward for business leaders navigating a high-stakes trust landscape.
Changemakers: Dove Presents ‘Relevance Never Gets Old’
Marcela Melero (Chief Growth Officer, Dove) and Judy John (Global Chief Creative Officer, Edelman) share bold perspectives on evolving creatively, leading fearlessly, and staying true to their voice in an industry obsessed with the ‘new’ and the ever-present ‘Gen Z brief’.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Age of Influence: Cross-Generational Insights Straight from the Source
Leave your generational stereotypes at the door. In this exclusive session hosted by Jackie Cooper, Edelman’s Global Chief Brand Officer, we hand the mic to the audiences brands want most—Gen Z and Boomers. Powered by Edelman’s Gen Z and Longevity Labs, this interactive “ask us anything” features unfiltered insights from Gen Z creator Boman Martinez-Reid. Why do brands miss the mark? Why is older wealth ignored? Expect candor, contrast, and cross-generational truths that challenge assumptions.
Creativity in the Making: Shaping Tomorrow with 2025 Jury Presidents
Judy John (Global Chief Creative Officer, Edelman & Titanium Lions Jury President) joins leading voices from the industry to share personal stories of triumph and transformation through creativity. Together, they’ll explore how bold thinking turns good ideas into extraordinary ones — and why creativity is the key to driving progress in a constantly evolving landscape.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Special Report:
This year marks the 25th anniversary of the Edelman Trust Barometer—the world’s most cited study on trust.
The 2025 Special Report on Trust and Brands will have new data from 15 countries and builds on last year’s Brands and Politics Special Report to help CMOs and brand leaders navigate an environment of rising expectations, fractured attention, political and cultural sensitivities, while balancing the needs of consumers with the realities of today.
Meet our Jury Members →
The Cannes Lions Awards are the centerpiece of the International Festival of Creativity, and each year Edelman is proud to have several participants on the jury, lending their expertise and creative spirit to decide the winning work across multiple categories.
Judy John
Global Chief Creative Officer
Jury President, Titanium Lions
Christian Anhut
Germany Chief Creative Officer
Shortlisting Juror, PR Lions
Jamie Cordwell
Executive Creative Director, EMEA
Awarding Juror, Gaming Lions
Lauren Kimball
EVP, Experience Design Director
Shortlisting Juror, Design Lions
Melle Hock
U.S. Chief Strategy Officer
Shortlisting Juror, Health & Wellness Lions
Explore our Cannes Lions contenders → Explore the Work →
The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.
The Trustmakers →
Edelman's flagship podcast, The TrustMakers, take to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.
Keeping Current →
Stay ahead of the trends, behaviours, and cultural moments shaping social media and beyond, subscribe to Keeping Current — Edelman’s weekly roundup powered by our global team of social and cultural strategists. It’s everything brands need to know, delivered straight to your inbox.