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Edelman at Cannes Lions
Special Report: Trust and Brands
Edelman's Jury Members
Showcasing Our Work
Cannes Lions 2025 marked a standout moment for Edelman - a week of creativity, collaboration, and recognition.
From award-winning campaigns to thought-provoking conversations, we brought bold ideas to the festival and were proud to be recognized for the work shaping what’s next.
Edelman earned 9 Cannes Lions across 7 campaigns, with 29 entries shortlisted. We also played a strategic role in several other award-winning efforts - a testament to the collaborative partnerships that define our approach.
Our leaders served on Cannes Lions juries, helping shape global standards for creative excellence. Throughout the week, we hosted a range of thought leadership events, content sessions, and discussions focused on trust, innovation, and the evolving role of brands.
Edelman at Cannes Lions →
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ARTICLE
Creativity That Doesn’t Fit In a Box (And Why That’s the Goal)
Judy John
Why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.
ARTICLE
A Farm And A Studio: The Making Of Edelman UK's ECDs
Jamie George Cordwell & James Woods
Edelman creatives James Woods and Jamie George Cordwell might have similar sounding names but they approach briefs from entirely different angles.
ARTICLE
The Golden Age of Earned
Richard Edelman
Earned media is emerging as the key driver of trust and visibility in an AI-led search era.
ARTICLE
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Sara Rezaee
Edelman’s panel at Brands & Culture 2025 explored how creators are reshaping trust and brand strategy.
ARTICLE
Dear Cannes Lions
Richard Edelman
Edelman's evolution and their recent successes at the Cannes Lions.
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Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.
Meet our Jury Members →
The Cannes Lions Awards are the centerpiece of the International Festival of Creativity, and each year Edelman is proud to have several participants on the jury, lending their expertise and creative spirit to decide the winning work across multiple categories.
Judy John
Global Chief Creative Officer
Jury President, Titanium Lions
Christian Anhut
Germany Chief Creative Officer
Shortlisting Juror, PR Lions
Jamie Cordwell
Executive Creative Director, EMEA
Awarding Juror, Gaming Lions
Lauren Kimball
EVP, Experience Design Director
Shortlisting Juror, Design Lions
Melle Hock
U.S. Chief Strategy Officer
Shortlisting Juror, Health & Wellness Lions
Explore our Cannes Lions contenders → Explore the Work →
The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.
The Trustmakers →
Edelman's flagship podcast, The TrustMakers, take to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.
Keeping Current →
Stay ahead of the trends, behaviours, and cultural moments shaping social media and beyond, subscribe to Keeping Current — Edelman’s weekly roundup powered by our global team of social and cultural strategists. It’s everything brands need to know, delivered straight to your inbox.