Edelman at Cannes Lions

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Cannes Lions 2025 marked a standout moment for Edelman - a week of creativity, collaboration, and recognition.

From award-winning campaigns to thought-provoking conversations, we brought bold ideas to the festival and were proud to be recognized for the work shaping what’s next. 

Edelman earned 9 Cannes Lions across 7 campaigns, with 29 entries shortlisted. We also played a strategic role in several other award-winning efforts - a testament to the collaborative partnerships that define our approach.

Our leaders served on Cannes Lions juries, helping shape global standards for creative excellence. Throughout the week, we hosted a range of thought leadership events, content sessions, and discussions focused on trust, innovation, and the evolving role of brands.

 

 

Edelman at Cannes Lions →

 

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ARTICLE

Creativity That Doesn’t Fit In a Box (And Why That’s the Goal) 
Judy John

Why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.

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WINNER & SHORTLISTED
HELLMANNS: Mayo Exchange
HELLMANNS: Mayo Exchange
WINNER & SHORTLISTED
DOVE: Code My Crown
DOVE: Code My Crown
WINNER & SHORTLISTED
AMREF: Flags Of Unity
AMREF: Flags Of Unity
Brand Trust
PODCAST
Podcast
McLaren Racing's Louise McEwen on Building a Fan-First Brand On and Off the Track
DOVE: You Craved, We Crumbl’d
SAMSUNG: Ocean Mode
DOVE: Under My Skin
DOVE: Sports ReIllustrated
WINNER & SHORTLISTED
GENERAL MILLS: Progresso Soup Drops
GENERAL MILLS: Progresso Soup Drops
DOVE: Beauty Never Gets Old
DOVE: Beauty Never Gets Old

ARTICLE

A Farm And A Studio: The Making Of Edelman UK's ECDs
Jamie George Cordwell & James Woods

Edelman creatives James Woods and Jamie George Cordwell might have similar sounding names but they approach briefs from entirely different angles.

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PODCAST
Podcast
New York Times' A.G. Sulzberger on the New Playbook for Modern Journalism
SHORTLISTED
DOVE: Beauty Never Gets Old
AMPARA: Ban This Profile
WINNER & SHORTLISTED
Dove/Unilever: Share The First
DOVE/UNILEVER: Share The First
AOA: The Impossible Camera
AOA: The Impossible Camera
WINNER & SHORTLISTED
HEINEKEN: Starring Bars
HEINEKEN: Starring Bars
PODCAST
Podcast
Microsoft's Yusul Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI
SHORTLISTED
EBAY: Endless Runway
EBAY: Endless Runway
SHORTLISTED
ADVIL: Headsettings
ADVIL: Headsettings

ARTICLE

The Golden Age of Earned
Richard Edelman

Earned media is emerging as the key driver of trust and visibility in an AI-led search era.

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HELLMANNS: Will Levis No.8
HELLMANNS: Will Levis No.8
SHORTLISTED
UNILEVER: Out Of Home
UNILEVER: Out Of Home
PODCAST
Podcast
General Mills' Doug Martin on Human-Centred Brand Strategy
IKEA: This Is Not A Home
IKEA: This Is Not A Home
PIZZA HUT: Pop Up
PIZZA HUT: Pop Up

ARTICLE

Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Sara Rezaee

Edelman’s panel at Brands & Culture 2025 explored how creators are reshaping trust and brand strategy.

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DOVE: Beauty Never Gets Old
DOVE MEN+CARE: _EASTM_DE
PODCAST
Podcast
Dove's Marcela Melero on Building a Brand People Believe In
DOVE: You Craved, We Crumbl’d
DOVE: You Craved, We Crumbl’d
IKEA CANADA: Sleepless Lamp
IKEA CANADA: Sleepless Lamp
EBAY: From The Collection
EBAY: From The Collection

ARTICLE

Dear Cannes Lions
Richard Edelman

Edelman's evolution and their recent successes at the Cannes Lions.
 

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WATER FOR THE PEOPLE: The Dehydrating
WATER FOR THE PEOPLE: The Dehydrating Book

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Meet our Jury Members →


The Cannes Lions Awards are the centerpiece of the International Festival of Creativity, and each year Edelman is proud to have several participants on the jury, lending their expertise and creative spirit to decide the winning work across multiple categories.

 

Explore our Cannes Lions contenders → Explore the Work →


The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.

 

The Trustmakers →

Edelman's flagship podcast, The TrustMakers, take to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.

LISTEN NOW

 

 

Keeping Current →

Stay ahead of the trends, behaviours, and cultural moments shaping social media and beyond, subscribe to Keeping Current — Edelman’s weekly roundup powered by our global team of social and cultural strategists. It’s everything brands need to know, delivered straight to your inbox.

 

Create work that wins — and matters

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