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    25 Years of Trust
    Featured WPP Makes PR the Supporting Cast WPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications. KEEP READING Inside Edelman: Meet our U.S. Culture Champions – Tara Hagan In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Ubuntu in Action: Reflections from the International Women’s Forum in Cape Town Explore All Insights

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