Brand Resilience: Building Future Ready Brands in a Covid-19 Context

As the world begins to uneasily re-open, all signs point toward a future that looks different from our past—and while the talk track is focused on a “new normal”, life in the Covid-19 context looks to be anything but.

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2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic

The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic reveals a remarkable shift in the landscape of trust since January.

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The Moment of Reckoning

There has been a remarkable change in the trust landscape since the Edelman Trust Barometer 2020 launched in January. Richard Edelman explains how Covid-19 is putting business and the promise of stakeholder capitalism to the test.

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Policy Making in a COVID World Demands Transparent Partnerships - Across Institutions

The fresh data from the 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic shows startling shifts over the last three months—reflecting the extraordinary impact of Covid-19 around the globe.

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It's Not What You Say, It's How You Say It

You can’t argue with a virus, but how you talk about it makes a great deal of difference to how trusted you will be. Data from the 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic shows a markedly different reaction from members of the public in Europe’s three biggest economies to their governments.

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Return to Work, Return to the Polls: A Divided Nation Decides

As remarkable as the stunning global rise of trust in government (a 20-year peak) is the story of the U.S. as the worrisome outlier. A look at the U.S. data shows a story of division—and prolonged political and economic pain if we can’t bridge the divide.

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Building Community through Collective Action: Canadian Trust Rises in the Face of Uncertainty

The Covid-19 pandemic has tested Canada’s institutions in unimaginable ways, but the 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic suggests they are rising to the occasion.

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Beyond the Great Trust Bubble

We have become all too familiar with financial bubbles. Trust bubbles, not so much. We understand too little about when and why they form, how to tell if you are in one, or crucially, whether it is about to burst.

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Record Trust Gains in Asia Are Undermined by Japan

Edelman’s 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic reveals stark differences in trust between Asian nations, as attention turns to recovery. For a region that has been battling the pandemic longer than any other, it is startling to see public perceptions vary so considerably between countries. The outlier in Asia, and indeed the world, is Japan.

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Trust in Science and Business Leaders Strengthens During Covid-19 Pandemic

Mexicans experience four live briefings by the central government every day. These briefings often deliver messages defending the government’s handling of the Covid-19 crisis, denouncing political opposition, criticizing international institutions like the Inter-American Development Bank and calling out journalists and business people who question the government’s response.

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Planning for the Possibility your CEO Tests Positive for Covid-19

The spread of the novel coronavirus pandemic is forcing companies to make quick decisions about disclosure, including how best to communicate if a c-suite executive might have tested positive for Covid-19.

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SUB-SAHARAN AFRICA’S UNIQUE APPROACH TO THE COVID-19 FIGHT

At the end of 2019, Sub-Saharan Africa’s prospects were exceptionally bright. Now Africa faces a daunting period of uncertainty but the continent holds a number of advantages over other regions in the fight against Covid-19.

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How to Approach Influencer Marketing During the Covid-19 Pandemic

Working with trusted voices has always been important, but it has never been more critical than it is today. The decisions you make now will have long-term effects on your brand.

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Considerations for Brands Taking Action: Covid-19

Amidst the coronavirus pandemic, we see a moment of truth for brands—some are treating their actions (including marketing) as a public service while others have been slower to act. Whether your brand is currently purpose-led or not, this is the time to think about how to make a meaningful contribution that creates value and positive impact.

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REINVENTING THE ‘NEW NORMAL’, SUSTAINABLY

Globalization has linked us all together inextricably—it is what makes global pandemics possible, and it is what makes us able to overcome them. But if we take this as an opportunity to rebuild, rather than to simply weather through, we can emerge on the other side better prepared to be stewards of the planet.

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Recognizing Our Collective Trauma

In the process of planning to transition to a new version of normal as the worst of the coronavirus subsides, business leaders risk overlooking an intangible and lingering part of the pandemic’s impact: our collective trauma.

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Going back to work - the next big challenge for communicators

As the lockdown enters its fifth week across much of the country, a desire to get back to normal and even back into the office has started to develop. But the health and safety of employees and communities must be paramount when considering the easing of restrictions.

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