In today’s fragmented media landscape—where consumers control what, where, and when they engage with content—traditional methods of reaching audiences simply aren’t enough. Brands must forge deeper, more meaningful connections to break through and truly resonate. At United Entertainment Group (UEG), we harness the power of storytelling to do just that—helping brands not only connect, but become unforgettable. Put simply: we make famous.
That commitment to elevating brands took a bold step forward in 2015, when Matter Inc. was acquired by UEG. This strategic move brought together two industry leaders under the DJE umbrella to dominate the entertainment, sports, and lifestyle marketing space. The result? An unmatched creative force—recognized as AdAge’s Sports and Entertainment Agency of the Year in 2025.
From seamlessly integrating brand messaging into top-rated TV shows and blockbuster films to producing and distributing original short-form documentaries, our entertainment marketers and producers drive cultural relevance. Our longstanding relationships with A-list talent, top-tier production companies, global studios, major networks, and leading digital platforms give our clients rare access to the world’s most influential entertainment properties.
Once we identify the right storytelling vehicles, we work with our creative partners to authentically embed brand attributes into the narrative. We then develop a strategic audience engagement plan to distribute that content across earned, owned, paid, and social media channels—ensuring maximum reach and impact.
And we don’t stop there. We amplify the effect with 360° integrated marketing activations—retail, experiential, gaming, promotions, and more—turning campaigns into movements. From healthcare to travel and consumer products, we’ve partnered with brands across virtually every sector to unlock their full potential and make them famous in culture.
