We help clients put purpose into action

Purpose is the strategic intersection between what a business does, the impact it has on people and the planet, and its ability to bring about positive, transformative change in society.

Purpose has evolved from a ‘nice-to-have’ to a core business strategy. Stakeholders expect organizations to deliver value beyond profit and they are increasingly holding business accountable for their commitments and actions – in fact, 86% of people expect CEOs to lead on societal challenges.

Our Purpose experts help our clients deliver world-leading social impact, sustainability and brand purpose work that evolves their role in society, building Trust and driving value across stakeholder groups.

We Help You Define

Why You Exist and Why You Matter

We help organizations define and articulate their unique role in society, taking into account all stakeholders, through market benchmarking, stakeholder engagement and strategic development.

We Help You Develop

What You Do to Create Impact

We help organizations take a stance on issues that matter most to their business and stakeholders while determining the necessary commitments and external actions necessary and establishing meaningful partnerships and collaborations.

We Help You Communicate

How You Inspire

We help organizations communicate transparently at every step of the way to drive attention to their programs and purpose through multi-channel communications and campaigns that inspire others to join.

Our Global Leadership Team


Alex Heath – Managing Director, Social Impact & Sustainability

Alex leads the Corporate Social Impact & Sustainability team in the U.S.. He is a strategic counselor operating at the nexus of purpose, corporate responsibility, social impact, sustainability, ESG, and communications and stakeholder engagement, with a focus on the role of business in achieving the Sustainable Development Goals (SDGs) by 2030. His daily work is on social impact strategy and sustainability campaigns for multinational companies and foundations, including eBay, Foot Locker, Samsung Mobile, Starbucks, and Under Armour.

Mark McGinn – Director of Brand and Social Purpose

Over the past 15 years, Mark has worked across brand strategy and sustainability innovation, to help global companies define and deliver their purpose -- transforming sustainability performance to maximize commercial brand value and social impact. Through values-driven innovation, he has helped develop brand solutions and campaigns, covering the Circular Economy, Digital Behaviour Change, Online Safety & Privacy, Education and Employability for some of the world’s best-loved brand such as Apple, Nike, Starbucks, PlayStation, Unilever, Converse and IKEA.

Mary Pollard – Executive Director, Sustainability, Social Impact and Purpose

Mary has spent 15 years advising major corporates on building trust by taking a leadership position on environmental and societal issues. She jointly leads our Sustainability, Social Impact and Purpose specialist team, which supports clients including Unilever, MARS, IKEA and Primark. She spent three years in-house in the Global Brand and Comms Team at Diageo PLC where she led the company’s work to build reputation through action-oriented campaigns on issues including responsible drinking, sustainability and inclusion and diversity, often partnering with brands such as Guinness and Johnnie Walker. In agency roles, her clients have included AstraZeneca, BP, Barclays, sky and the Wimbledon tennis championship. She has a particular specialism in the food and beverage sector, having worked with Unilever, Mondelez, Nestle and pladis as well as Diageo. Outside of work, she can also be found engaging with her love for all things food and drink, from exploring new restaurants to overly ambitious cooking and baking attempts.