Global (EN)

Purpose

We help clients put purpose into action

Purpose is the strategic intersection between what a business does, the impact it has on people and the planet, and its ability to bring about positive, transformative change in society.

Purpose has evolved from a ‘nice-to-have’ to a core business strategy. Stakeholders expect organizations to deliver value beyond profit and they are increasingly holding business accountable for their commitments and actions – in fact, 86% of people expect CEOs to lead on societal challenges.

Our Purpose experts help our clients deliver world-leading social impact, sustainability and brand purpose work that evolves their role in society, building Trust and driving value across stakeholder groups.

We Help You Define

Why You Exist and Why You Matter

We help organizations define and articulate their unique role in society, taking into account all stakeholders, through market benchmarking, stakeholder engagement and strategic development.

We Help You Develop

What You Do to Create Impact

We help organizations take a stance on issues that matter most to their business and stakeholders while determining the necessary commitments and external actions necessary and establishing meaningful partnerships and collaborations.

We Help You Communicate

How You Inspire

We help organizations communicate transparently at every step of the way to drive attention to their programs and purpose through multi-channel communications and campaigns that inspire others to join.

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Our Work

Work

Dove

Work

Good Humor

Work

Buy Back

Work

Samsung

Work

Tree Corps

More Work

Our Insights

Culture & Trends

The Business Roundtable’s Purpose Statement, One Year On

It’s been just over a year since over 180 CEOs signed on to the Business Roundtable’s (BRT) statement on the purpose of a corporation, committing to lead their companies for the benefit of all stakeholders, not just shareholders.

Culture & Trends

Amplifying Your Investor Day

Our Global Leadership Team

Dropdown

Alex Heath – Managing Director, Social Impact & Sustainability

Alex leads the Corporate Social Impact & Sustainability team in the U.S.. He is a strategic counselor operating at the nexus of purpose, corporate responsibility, social impact, sustainability, ESG, and communications and stakeholder engagement, with a focus on the role of business in achieving the Sustainable Development Goals (SDGs) by 2030. His daily work is on social impact strategy and sustainability campaigns for multinational companies and foundations, including eBay, Foot Locker, Samsung Mobile, Starbucks, and Under Armour.

Jackie Murphy – Managing Director, Brand Purpose

Jackie is a strategist specializing in building purpose-led brands and organizations. She and her team help clients define their role in society and act in service of that role, embedding purpose as a driver of strategy, trust and brand power. She oversees Brand Purpose in the U.S. and serves as global purpose lead for Unilever, helping to shape and advance its sustainable business agenda at the corporate, category and brand level. Her team is passionate about the intersection of societal impact, business impact and creative impact, and works with integrated teams across brands like Dove/Dove Men+Care, Good Humor and Tazo to deliver all three.

Mark McGinn – Director of Brand and Social Purpose

Over the past 15 years, Mark has worked across brand strategy and sustainability innovation, to help global companies define and deliver their purpose -- transforming sustainability performance to maximize commercial brand value and social impact. Through values-driven innovation, he has helped develop brand solutions and campaigns, covering the Circular Economy, Digital Behaviour Change, Online Safety & Privacy, Education and Employability for some of the world’s best-loved brand such as Apple, Nike, Starbucks, PlayStation, Unilever, Converse and IKEA.

Mary Pollard – Executive Director, Sustainability, Social Impact and Purpose

Mary has spent 15 years advising major corporates on building trust by taking a leadership position on environmental and societal issues. She jointly leads our Sustainability, Social Impact and Purpose specialist team, which supports clients including Unilever, MARS, IKEA and Primark. She spent three years in-house in the Global Brand and Comms Team at Diageo PLC where she led the company’s work to build reputation through action-oriented campaigns on issues including responsible drinking, sustainability and inclusion and diversity, often partnering with brands such as Guinness and Johnnie Walker. In agency roles, her clients have included AstraZeneca, BP, Barclays, sky and the Wimbledon tennis championship. She has a particular specialism in the food and beverage sector, having worked with Unilever, Mondelez, Nestle and pladis as well as Diageo. Outside of work, she can also be found engaging with her love for all things food and drink, from exploring new restaurants to overly ambitious cooking and baking attempts.

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