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This year marks the 25th anniversary of the Edelman Trust Barometer—the world’s most cited study on trust.
Coming this June, we’re unveiling the latest Special Report: Trust and Brands, built on fresh insights from 15 global markets about how consumer trust in brands is shifting—and what it now takes to earn and keep it.
Designed for CMOs and brand leaders, it’s essential reading for navigating rising expectations, fractured attention, political and cultural sensitivities, and the growing influence of creators, influencers, and AI.
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