Featured직원 신뢰가 기업 변화(Transformation)의 성패를 좌우하는 이유Is this a Temporary Trust Bubble, or a Reordering of Society?이것은 일시적인 허상인가, 사회의 변화를 의미하는 것인가?Explore All Insights
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FeaturedIn an Insular World, Trust Is Earned — and Expanded — Through CreatorsThe 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.KEEP READING
A Visit to Halas HallEdelman is working with the Chicago Bears on their quest for a new stadium. CEO Richard Edelman reflects on his visit with club President and CEO Kevin Warren at Halas Hall, the team headquarters named for team founder George Halas.KEEP READING
WPP Makes PR the Supporting CastWPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications.KEEP READING
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신뢰에 대한 세계 최고 연구는 2026년에 신뢰를 형성하는 요인을 밝힐 것입니다. 1월에 발표됩니다.
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.