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25 Years of Trust
Featured Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Explore All Insights
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    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Explore All Insights

    신뢰에 대한 세계 최고 연구는 2026년에 신뢰를 형성하는 요인을 밝힐 것입니다. 1월에 발표됩니다.

    가입

    .

    REPORT

    2025 Edelman Trust Barometer 스페셜리포트: 브랜드 신뢰, ‘우리’에서 ‘나’로

    Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.
    25 YEARS OF TRUST

    Edelman Trust Barometer

    Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

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