December 10, 2025 – NEW YORK – Edelman has named Anna Vogt as Global Chief Strategy Officer. She will lead Edelman’s global strategy community and advance the firm’s focus on effectiveness, cultural relevance, and earned-first brand building. Vogt will report to Tristan Roy, President, Integrated Solutions & Delivery.
In this role, Vogt will partner with strategists, creatives, and client leaders across the network to elevate Edelman’s strategic product and develop platforms and ideas that spark cultural conversation and deliver measurable business impact. She will also be charged with advancing the firm’s Earned Flywheel framework and scaling the use of data and AI-powered intelligence tools, including TrustStream, Edelman’s proprietary LLM-based system that delivers real-time trust signal analysis and predictive insights.
“Anna is an exceptional strategic leader with a rare ability to translate culture, data, and human behavior into strategies and programs that deliver both relevance and results,” said Roy. “She has a proven ability to integrate strategic disciplines across areas like social, UX, creator, AI, data and beyond. She is exactly the right person to help propel Edelman’s strategic ambition forward.”
Vogt’s appointment reflects the firm’s continued investment in strategic leadership amid strong momentum in effectiveness, data and AI-informed strategy, and creativity that earns attention. Recent findings, including Edelman’s Beyond the Buzz report and the Earned Effectiveness Paper with WARC, show that culturally salient, earned-first ideas consistently outperform traditional approaches across profit, market share, and sales.
A globally experienced strategist, Vogt currently serves as EMEA Chief Strategy Officer at VML, overseeing strategic output across the region. She began her career as a WPP Fellow before holding senior strategy roles at BBH, MullenLowe (as Head of Planning), and TBWA London (as CSO). During her career she has worked with iconic global brands such as Unilever's Persil/OMO, Nestlé's KitKat, British Airways, Adidas, Dulux and Dubai Tourism.
Vogt has led and shaped some of the industry’s most awarded strategic and creative work with recognitions including a Cannes Lion Grand Prix, a Gold IPA Effectiveness Award and the UK Effie Grand Prix. Her work has been celebrated globally for its ability to fuse strategic clarity, cultural insight, and commercial impact.
She also co-led the research that informed Cannes Lions’ first Creative Strategy Council, later helping to create the Creative Strategy Lions category, a significant milestone in defining the role of strategy in modern creative work.
“I’m excited to join Edelman at such a pivotal moment and work with colleagues and clients on ideas that unlock the full power of brand trust and earned creativity,” said Vogt. “My goal is to make strategy an essential force across the firm and a powerful ally for our creatives and clients. When people work with Edelman, they should feel confident that growth will follow.”
Edelman continues to be recognized globally for creative and strategic excellence. The firm was ranked #3 worldwide out of 44 agency groups at the WARC Effectiveness Awards and was the only earned and North American agency to medal at the IPA Effectiveness Awards. Edelman also delivered a standout year at the Cannes Lions, winning nine Lions in 2025, including Gold, for Progresso’s Soup Drops, one of the year’s most celebrated earned-first campaigns.
