COUNTERING Disinformation uncovers illicit actors on the fringes of the dark web and combats disinformation, Sander van der Linden of Cambridge University and Graham Brookie of Atlantic Council named advisors
NEW YORK – February 23, 2021 – Today, Edelman announces the launch of Edelman’s Countering Disinformation, a global solution designed to help the private sector combat disinformation that could threaten their business interests.
Edelman’s newest CommsTech offering, Countering Disinformation will enable companies to monitor for disinformation, including on the dark web, and combat it with transparency and fact-based communications campaigns. The global team behind the offering includes corporate reputation and crisis specialists, predictive intelligence experts, behavioral scientists, and psychometric analysts.
The Countering Disinformation technology stack uses sophisticated and proprietary technology to uncover illicit actors and identify at-risk audience segments, using the latest techniques in advanced algorithms, stakeholder modeling, and highly-targeted and measurable messaging campaigns. It draws on Edelman’s deep investment in Data & Intelligence (DxI), the new business unit led by Kotziagkiaouridis, a Wunderman Thompson veteran. Together, Edelman’s people, processes, and technologies allow companies to intercept disinformation with messaging designed to break through the psychological tools deployed by threat actors.
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