Edelman and United Entertainment Group (UEG) have announced the launch of Starview, a first-of-its-kind collaboration of DJE companies, focused on global influencer and brand partnerships that are authentic, measureable and built for long-term engagement. This talent agnostic offering combines the experience and expertise of a traditional MCN with the power of communications marketing to deliver custom video influencer programs that drive business objectives and brand engagement.
“Early influencer programs were built based on advertising sponsorship models. Starview is built on the principles of earned storytelling, lasting relationships, and the rigor of data to deliver against our clients’ business objectives.” said Jess Clifton, US Managing Director, Strategic Growth and Development, Edelman. “We offer a talent agnostic approach to provide our clients with fully integrated and repeatable programs driven by partnership, creative, paid and analytics.”
Starview was created to help Edelman and UEG clients stay at the forefront of the evolving media landscape. With the rise of video on social media platforms, the exponential growth of the influencer talent pool, and influencers’ impact on consumer purchasing decisions, this evolving space requires the right expertise for maximum benefit. The new offering will complement existing work across PR, social, entertainment, sports, lifestyle, and creative and will be leveraged across the Edelman global network.
“We have seen explosive talent growth in the video influencer space. Therefore, partnering our clients with the right influencers is more important than ever to ensure we deliver deep and meaningful programs. We are excited to bring our combined expertise to clients, with the same level of excellence and reliability that they have come to expect from both organizations,” said Adam Smith, President of Entertainment, United Entertainment Group.
Edelman and UEG have worked in partnership with several clients on video influencer programs including Petco, Disney Parks and Western Digital Corporation. Most recently they partnered with Barilla to create “While the Water Boils,” a new web series hosted by YouTube sensation Hannah Hart, in which well-loved cultural icons dish about life, pasta and the pursuit of passion. Starview will have dedicated teams from both Edelman and UEG in key offices across the US, APAC and Europe.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint offering with United Talent Agency.
About United Entertainment Group
United Entertainment Group (UEG) is a global, entertainment, sports and lifestyle marketing agency. It creates breakthrough marketing and communications campaigns by partnering with the people, properties and platforms that shape pop culture, with clients including ASICS, AT&T, eBay, Frito Lay, KFC, Shell, Starbucks, TD Ameritrade and many others. UEG has worked with hundreds of FORTUNE 500 companies, A-list celebrities, professional athletes and media properties, and serves brands seeking to engage consumers through talent, film, TV, music and sports platforms. UEG was founded in 2007 as a joint venture with UTA and was partially acquired by Daniel J. Edelman Holdings company in October 2014. For more information, visit uegworldwide.com.