The offer will be headed by Edouard Tétreau, Global Chair of Edelman Global Families, Vice-President of Edelman France

Paris, 22nd January 2023 — Edelman, the global communications firm today announced the expansion of its Global Families Practice which will now be headquartered in the firm’s Paris office. The practice will be led by Edouard Tétreau, Vice President of Edelman France, who takes over from Justin Blake, Executive Director of the Edelman Trust Institute and Global Chair of Executive Positioning at Edelman.

Edelman, a 70-year-old family-owned global leader in strategic communications, has pioneered a new, comprehensive communications offer aimed at leading family offices and family-owned businesses worldwide.

Grounded in Edelman’s deep understanding and in-depth experience of the specific communication needs of family-owned corporations and family offices, the Global Families offer draws on Edelman’s proprietary Trust tools and extensive expertise in the fields of C-level advisory, financial services, crisis, digital, and GenZ.

In the spring of 2024, Edelman will host the first edition of the Edelman Global Families Conference, which will gather a selection of the world’s 200 most significant families and family offices, in terms of size or industry leadership.

Edouard Tétreau will become Chair the Global Families practice, and will report to Ed Williams, President and CEO, Edelman EMEA.

Edouard had been advising French and European CEOs, family offices and family-owned businesses since 2005. He began his professional career in the field of mergers and acquisitions at J.Henry Schroder Waag London before moving to equity capital markets, working as a sell-side media analyst at Credit Lyonnais Securities Europe, Paris and to private equity at AXA Private Equity, New York. He is also a board member with La Maison Française at Columbia University, and is a regular columnist in Le Figaro and Les Echos.

Ed Williams, President and CEO, Edelman EMEA said “I am absolutely delighted that Edouard will be joining Edelman. Advising CEOs, listed companies and family-owned company boards requires specific skills, expertise, and relationships. Edouard’s deep knowledge of their agenda and priorities will be invaluable as these businesses navigate the shifting, and increasingly complex set of interconnected business and societal expectations. Edelman’s capabilities and experience in partnering globally with clients in a broad range of sectors uniquely places us to serve corporations across the full advisory, communications and marketing mix.”

Edouard Tétreau, Global Chair, Edelman Global Families, said: “Over the last 18 years, I have had the chance to advise some of the most accomplished French and European industrial families, both over the long term and during decisive moments such as successions, anti-hostile take-over advisory, transformative acquisitions, governance crises. To join Edelman, a family-owned global leader in communications, with seven decades and three generations of successful advisory work, using the most powerful and advanced communications techniques, is a privilege. Under the leadership of Ed Williams, the Edelman Global Families Practice is to become the agency of choice for the world’s leading family offices and industrial families.”

Justin Blake, Executive Director of the Edelman Trust Institute and Global Chair of the Executive Positioning, said: “According to several years of Edelman Trust Institute research, family businesses are consistently more trusted than non-family enterprises. This trust premium needs to be strengthened, and efficiently deployed. Edelman, particularly under Edouard’s leadership, is uniquely positioned to make it happen for the world’s leading Global Families”

About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data x Intelligence (research, data) and United Entertainment Group (entertainment, sports, lifestyle).