Key Hire Advances Editorial Prowess in Edelman’s New York Office
Edelman today announced the arrival of Tyler Gray as editorial director, creative newsroom in the firm’s New York office. Gray, who comes to Edelman after five years as editorial director for Fast Company, will lead Edelman’s creative newsroom in New York, reporting to Russell Dubner, president, Edelman, New York.
Edelman’s creative newsroom uses a powerful combination of creative and editorial storytelling to help a company or brand connect with the people who matter to them. Informed by real-time analytics and audience insights, the newsroom produces timely and relevant stories, visuals and short-form video that are on brand and built for sharing. The New York newsroom, one of seven such operations in Edelman offices in the U.S., Canada, the UK and Australia, is deeply and inextricably linked with the firm’s social and PR know-how, using earned and paid media strategies to extend reach and draw people into a dialogue.
“Tyler shares a common vision of what branded content can and should be,” said Dubner. “As he takes the helm, our creative newsroom will be able to deliver thought-provoking and entertaining editorial, infused with creative and interactive elements, that is built for how people consume content today.”
Gray brings to Edelman nearly twenty years of editorial experience, and will lead a cross-discipline team of editorial planners and writers, visual editorial designers, analysts, trend forecasters and social strategists. At Fast Company, leading a team of 15, he helped revamp the website into a vibrant news operation, increasing network traffic more than twenty-fold. During his time there, he launched three editorial verticals and conceived of the company’s first episodic video program, while also representing the company to media, at conferences and in various speaking engagements. Prior to that, Gray served as an editor, writer and consultant for multiple print and online media, from Blender, Maxim, Us Weekly, and Radar magazines to The New York Post and The New York Times. He’s also authored two books.
“Brands and consumers are primed for a new approach to publishing. And a range of agencies and publications are trying to capitalize on branded content,” said Gray. “But the team at Edelman is dynamic – spanning earned, social, paid and creative – and uniquely equipped to create an entirely new model for captivating, authentic storytelling. I’m thrilled to be a part of it.”
Edelman’s New York office is home to more than 800 professionals in consumer marketing, health communications, corporate and public affairs, financial relations, digital engagement and research, as well as sports, entertainment, and event marketing.
About Edelman
Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2013 Global Agency of the Year” and its 2011 “North American Large Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Edelman Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China).
For more information, contact:
Michael Bush
michael.bush@edelman.com