Edelman has recently come to an agreement with Special Olympics East Asia (SOEA) to provide pro bono public relations services for SOEA’s Annual Unity Fundraising Gala Dinner and its involvement in the 2015 LA Special Olympics World Summer Games. As part of the cooperation, Edelman will plan and execute a series of media communication activities for Special Olympics International to help boost its reputation and influence in China as well as overseas.
“We are honored to partner with Special Olympics International and contribute to its development,” said Sonny Shen, managing director of Edelman Shanghai. “The shared core value between us – the relentless pursuit of excellence – not only lays the foundation of our partnership and its promising results, but allows us to easily develop a profound and lasting relationship.”
The 2015 Special Olympics World Summer Games will be held in Los Angeles, USA, from July 25 to August 2. Over 7,000 athletes accompanied by 3,000 coaches from 177 countries will compete in 25 Olympic summer sports events. China will send a total of over 95 athletes, 34 team captains, coaches and other personnel from 20 provinces to participate in 10 events, including athletics, aquatics, football, basketball, table tennis, powerlifting, gymnastics, roller skating, bocce and badminton. They will also take part in the Special Olympics’ “Honored Guest Program,” and other non-sports-related activities.
“Special Olympics International couldn’t develop without the support of various social sectors,” said Mary Gu, regional president and managing director of Special Olympics East Asia. “Special Olympics East Asia is delighted to have Edelman on our side, so we can call on society to build a more inclusive and unified world through more effective communication. Edelman’s global reach combined with its local insight was a fitting match to the national development of an international organization such as Special Olympics.”
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit http://www.edelman.com for more information.
About Special Olympics
Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports every day around the world. Through work in sports, health education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more than 4.2 million athletes in 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics is able to deliver 32 Olympic-type sports and more than 70,000 competitions throughout the year. Special Olympics East Asia (SOEA) is one of the seven regions of Special Olympics International. It works closely with its six accredited Programs, Special Olympics China, Special Olympics Chinese Taipei, Special Olympics Hong Kong, Special Olympics Korea, Special Olympics Macau and Special Olympics Mongolia to promote Special Olympics movement throughout the Region. Visit Special Olympics at www.specialolympics.org. Engage with us on: SinaWeibo @ www.weibo.com/soea
For more information contact
Kevin Lee
Special Olympics East Asia
klee@specialolympics.org