Research arm to enhance insights and analytics in the region to evolve, promote and protect brands
Edelman today announced that its specialist research arm Edelman Berland has hired Catriona Muspratt-Williams as head of Singapore and Andrew Chapman as head of Australia. Edelman Berland provides clients with strategic intelligence that focuses their communications and engagements with stakeholders by offering a full range of qualitative and quantitative market research services, from media monitoring to drawing insights from online communities. The two new roles are effective immediately.
“The growth of Edelman Berland’s expertise in our region means a significant upgrade in our ability to provide real-time analytics, benchmarking and insights, which in turn drives better programming and creative for clients,” said David Brain, president & CEO of Edelman Asia Pacific, Middle East & Africa. “Catriona and Andrew will lead what is both a stand-alone business and a service offering to our PR and digital teams.”
Prior to joining Edelman Berland, Muspratt-Williams was with Mediacom for a total of nine years, most recently as head of Insights Asia Pacific. While at Mediacom, Muspratt-Williams designed research solutions for regional clients that spanned both qualitative and quantitative methodologies using both online and traditional approaches, resulting in consistent growth in insight-related projects and revenues. Muspratt-Williams has also served as an account director at Jigsaw Strategic Research Australia and head of consumer insight at mediaedge:cia (MEC) for a total of eight years.
“Our core goal is to continue growing the overall Edelman business in the region. We will do so by integrating research into communications marketing strategies and ensuring more predictable and measureable client engagements,” said Mike Berland, global CEO of Edelman Berland. “Catriona and Andrew each bring a unique perspective that complements our team’s expertise by providing specialized knowledge and strategic leadership locally in the region.”
Chapman brings over 13 years of experience to Edelman Berland spanning research, brand, communications and strategic consulting. He has worked in Australia, North America and Asia, with a global client list across a diverse range of industries. Chapman has experience leading the international expansion of a marketing research and consulting agency, and recently played a key role in launching a world-first, international award-winning brand, reputation and communications research methodology. He has a PhD in neuroscience.
About Edelman Berland
Edelman Berland is a global, market research and analytics firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. For more information, please visit www.edelmanberland.com.
About Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. Edelman partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 35 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2014 Asia-Pacific Digital, 2013 Middle East and 2012 India Consultancy of the Year; Campaign Asia-Pacific’s 2012 Greater China PR, 2013 Indonesia Digital, 2014 Australia/New Zealand PR and 2012 and 2013 South Asia PR Agency of the Year; and Marketing Magazine’s 2014 Singapore PR Agency of the Year. In 2013, Edelman was awarded 17PR’s Top Employer in China and is an Economic Times’ Best Company to Work for in India. Visit www.edelman.com for more information.