The Newmark Group has joined Edelman’s global network as its exclusive affiliate in Kenya. With this exclusive affiliation, Newmark has become the sole representative of Edelman – the world’s largest PR firm – in the biggest and most dynamic market in East Africa.
Gilbert Manirakiza, CEO of the Newmark Group, said, “We feel right at home in the Edelman network, as we espouse its culture, vision and practice. This new relationship conforms to the current trend of successful partnerships that have seen Africa leap-frog by forging symbiotic relationships built on global best practices to create more value, while at the same time infusing African world views, dynamism and innovation into the global market place. With a population of about 143.5 million people and accelerated economic growth rates, East Africa is ripe for partnerships that contribute to Africa’s renaissance.”
Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa, said, “The Newmark Group is an important addition to our African network, bolstering our presence in East Africa. With this exclusive affiliation, we are strongly placed to undertake high-quality, cross-border programs that address our clients’ regional business objectives. We look forward to a great partnership.”
The Newmark Group is one of Kenya’s fastest growing integrated communications agencies. It has a strong footprint and passionate team of media, communications and technology experts providing PR, event management, advertising, multimedia, digital and social media services to clients from private, public and development sectors. The firm’s client portfolio has been growing rapidly to include multinational corporations such as Beiersdorf, multilateral organizations such as the African Development Bank and global development partners such as the Rockefeller Foundation.
Ms. Raissa Ahishakiye, general manager of the Newmark Group, remarked, “This is indeed a major plus for Kenya, for our clients, and for our entire team here at Newmark, as this partnership will connect our clients to Edelman’s extensive network and expertise, while enabling our teams in Nairobi and in our other hubs on the continent to learn from and build on Edelman’s systems and practices.”
About Edelman Asia Pacific, Middle East & Africa
Edelman Asia Pacific, Middle East & Africa (APACMEA) helps clients understand and be understood in the biggest, most diverse and fastest-growing region on earth. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2014 Asia-Pacific Digital, 2013 Middle East and 2012 India Consultancy of the Year; Campaign Asia-Pacific’s 2012 Greater China PR, 2013 Indonesia Digital, 2014 Australia/New Zealand PR and 2012 and 2013 South Asia PR Agency of the Year; and Marketing Magazine’s 2014 Singapore PR Agency of the Year. We have more than 1,500 staff members in 24 cities across 13 countries with practice expertise in corporate communications, public affairs, stakeholder engagement, corporate social responsibility, sustainability and B-to-B and B-to-C brand marketing, and specialty expertise in strategic planning and creative execution, content marketing, research, social media, digital and traditional media relations.
The Newmark Group
The Newmark Group is a leading integrated communications and PR agency established in Nairobi, Kenya and specializing in helping public, development and corporate sector organizations to communicate effectively with their publics, as well as to protect and raise the profile of their brands. This is achieved through Newmark’s key service areas of traditional and digital media relations, convening and experiential management, multimedia content production, multilanguage communications, social media as well as impact investing advisory. Newmark’s in-house communications team includes strategists, technology experts, writers as well as account managers with strategic and intimate knowledge of Kenyan and East African market places and audiences. This critical resource enables Newmark to offer strategic-level planning advisory and operational support that consistently deliver above-average Return on Investment (RoI) to its clients, while at the same time positionning them strategically in the socioeconomic and cultural contexts of the region. Visit www.newmark.co.ke for more information.