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FeaturedIn an Insular World, Trust Is Earned — and Expanded — Through CreatorsThe 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.KEEP READING
A Visit to Halas HallEdelman is working with the Chicago Bears on their quest for a new stadium. CEO Richard Edelman reflects on his visit with club President and CEO Kevin Warren at Halas Hall, the team headquarters named for team founder George Halas.KEEP READING
WPP Makes PR the Supporting CastWPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications.KEEP READING
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Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society.
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The Trustmakers
Margaret Talev on Strengthening Democracy and Journalism Amid Polarization
Margaret Talev, the Kramer Director for Syracuse University’s Institute for Democracy, Journalism and Citizenship, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on the loss of trust in media and government – and her effort to educate people on how they work. “The health of democracy impacts the health of independent journalism, and the health of the journalism industry certainly impacts democratic governance,” Margaret says.