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FeaturedMy First World CupRichard Edelman shares his experience at the Brazil vs Morocco World Cup match, highlighting fan passion, standout players, brand activations and global unity.KEEP READING
Mexico 86Richard reflects on Mexico 86 as a story of ambition, resilience and determination. The film follows Mexico's unlikely journey to hosting the 1986 World Cup after Colombia withdrew, highlighting the persistence, creativity and, at times, questionable tactics used to secure the bid over the United States.KEEP READING
Latin America Electoral Report: June 2026Explore All Insights
Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society.
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The Trustmakers
Walmart's Julie Gehrki on Defining Purpose for Employees
Julie Gehrki, the Vice President of Philanthropy at Walmart, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss how the company gives purpose to its 2.1 million employees worldwide and bridging divides in the workplace. “Building trust across lines of difference is a daily experience in our workforce, and I think that’s an asset,” Gehrki says.
The Trustmakers
Margaret Talev on Strengthening Democracy and Journalism Amid Polarization
Margaret Talev, the Kramer Director for Syracuse University’s Institute for Democracy, Journalism and Citizenship, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on the loss of trust in media and government – and her effort to educate people on how they work. “The health of democracy impacts the health of independent journalism, and the health of the journalism industry certainly impacts democratic governance,” Margaret says.