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Start your journey with Edelman Amsterdam
Looking for work that matters? Explore careers at Edelman Amsterdam and join a global team committed to shaping conversations, building trust, and driving change.
BROWSE CAREERS
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Amsterdam can partner with your business.
Contact UsStart your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
BROWSE CAREERS
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Contact Us
2023 Edelman Trust Barometer shows a Dutch society that is divided. Companies have solid duties to solve social issues.
People now fear for their economic future without a trust safety net. Only 19% of respondents say they and their families will be better off in five years, a 10-point decline from 2022.
Very few would help, live near, or work with someone who disagreed with their point of view:
would help them if they were in need.
would be willing to live in the same neighborhood.
would be willing to have them as a coworker.
Even among those who see their country as polarized, my employer is the only trusted institution.
While people want business to do more on social issues, it risks being politicized when engaging on contentious issues.
As the most trusted institution, business should leverage its comparative advantage to inform debate and deliver solutions on climate, DEI, and skill training.
Business and government can build consensus and collaborate to deliver results that push us towards a more just, secure, and thriving society.
Invest in fair compensation, training, and local communities to address the mass-class divide and the cycle of polarization.
Be a source of reliable information, promote civil discourse, and hold false information sources accountable.
Business has increased its ethics score for the third straight year, rising 12 points since 2020. Business is the only one trusted among the 4 core institutions, with 61 percent of respondents trusting business.
Nationally, there is a 10- point gap between trust in business and trust in government: Sixty-one percent trust business while only 51 percent trust government.
Those in the top quartile of income are more trusting than those considered low income (bottom quartile). Double-digit trust inequality exists in 21 of 28 countries surveyed, including the Netherlands.
