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25 Years of Trust
Featured Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Time to Draw a Line It’s Not Cheating. It’s Co-Authorship. The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted.  KEEP READING Explore All Insights
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Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

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Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

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//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Time to Draw a Line It’s Not Cheating. It’s Co-Authorship. The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted.  KEEP READING Explore All Insights

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2025 Edelman Trust Barometer

The 25th anniversary edition of the Edelman Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

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