Having lived and worked across three continents, Darryl is an integrated strategist with over a decade of experience in both agency and in-house roles. Currently based in Amsterdam, he specializes in driving creative solutions and innovative strategies for global and regional brands.
With experience across global and regional work for brands such as Allianz, Samsung, HP, Microsoft, UNHCR, TCL, PayPal, Sunkist, and Pernod Ricard, he has earned multiple accolades throughout his career, including WARC, Sabre, Hermes, Cannes Young Lion, Marketing Excellence Awards, and PRWeek Awards.
As a technologist, Darryl actively explores the potential of AI and builds custom GPTs for enterprise applications. He previously co-founded an EdTech startup leveraging computer vision and natural language processing to create more engaging and accessible online learning experiences.
Before joining Edelman Hong Kong in 2017, he led marketing and communications at a technology startup, launched new Fitbit products at a digital agency, and drove Pernod Ricard’s Corporate Social Responsibility initiatives across Asia.
Darryl holds an MBA from the Quantic School of Business and Technology and a BBA from the Hong Kong University of Science and Technology.