A story that helps young kids to deal with fears, worries and hopes

You probably know us for being grown up ‘storytellers’ at Edelman Amsterdam, but a group of our colleagues recently decided to combine their insight and skills as mums, dads, carers, homeschool ‘teachers’ and marketing and communications professionals to create our first ever kid’s story book ‘Tommy and The Blue Bird’.

In chatting with her little boy, aged four, Seema our Creative Director saw a need to find a way to talk about fears, worries, hopes and the things we take for granted with her son and further conversations with workmates with kids in their lives reaffirmed her view. With well documented research, including arguments recently set out by The New YorkTimes suggesting that ‘it’s our mind-set’ about stress that matters most – the idea of writing and illustrating an online book for kids (and parents) on how to change our mindsets in tough circumstances was born.

The result’ - Tommy and the Blue Bird’ is designed to help kids as well as parents understand that if we embrace our worries, it can only make us stronger. Click the link to read the book to your kids via your mobile phone/tablet: https://adobe.ly/34NLsdM

If you’d like any additional information on how our creative process works, give us a shout.