Marcel van de Hoef is Senior Director, Corporate & Financial Communications at Edelman Netherlands, advising clients on reputation, strategic positioning, and mission-critical communications. With more than 25 years of experience in financial media and advisory, he combines the sharp perspective of a former Bloomberg and AP journalist with the expertise of a communications strategist and executive coach.
Throughout his career, Marcel has navigated the financial markets from multiple perspectives, from supporting multinationals in communicating with investors to guiding investment firms in engaging clients and regulators. While his primary focus is on financial services, he has worked with executives, investors and entrepreneurs across industries including technology, industrials, and consumer markets. He also brings a unique perspective as a podcast host, having produced and moderated dozens of episodes on market trends and asset classes, and creating The Happy Investor, a series exploring the intersection of investment, human effectiveness, and happiness.
At Edelman, Marcel provides strategic counsel in financial communications, crisis and issues management, media training, and executive coaching. Known for his “loyal rebel” mindset—critical and challenging, yet committed and supportive—he helps leaders and organizations sharpen their story, build trust, and drive impact in the relationships that matter most.