Sandra Maas is Managing Director Corporate at Edelman Netherlands, where she leads the Corporate Practice across reputation, crisis, stakeholder engagement, financial communications and executive advisory. Her leadership helps advance Edelman Netherlands as the firm’s EMEA innovation and AI hub, aligned to a fully integrated, sector-led model.
With 25+ years in consulting and in-house roles, Sandra brings deep expertise in trust, strategy and stakeholder expectations. She has guided global organizations through transformation and regulatory scrutiny, with senior roles at FGS Global and IKEA (Ingka), and advisory experience for brands including Coca-Cola, Kellogg’s and Blokker Holding.