Edelman Trust Data Reveals Employee Trust Divide
For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Advocacy.
We found a lot of powerful and compelling insights, among them:
In an era where the employee voice is still more credible than a CEO, those very employees have grown more distrusting and skeptical of institutions and leadership.
Nearly one in three employees don’t trust their employer. And more than two thirds feel that CEOs are too focused on short-term performance. As a result, employees are far less likely to say positive things about the company they work for.
However, it’s not all doom and gloom. If you build trust with your employees, they’ll say good things about you. And when they do, consumers will believe them.