CRISIS MANAGEMENT FOR A CONNECTED WORLD

The traditional way of managing crises is obsolete. New crisis dynamics in combination with cultural and technology-led shifts are challenging businesses—crisis communications has never been so complex.

We know that the effects of sudden and unforeseen events are deep and holistic. Business practice, consumer values and our behaviours are profoundly and permanently changed by such movements. They create a new reality, a new paradigm and a new climate for businesses, brands and consumers.

A new way of thinking is needed. One that is data-fueled, rooted in trust, connected to culture and integrated across business functions.

Our Connected Crisis approach to crisis management is digitally driven and integrated to prevent, prepare for, respond to and recover from crises in a digital-first crisis landscape.

2022 Connected Crisis Study

In Search of Stability Amidst Chaos

Our latest Connected Crisis study tells a clear picture of companies grappling with a non-stop barrage of crises and issues from every angle, and of executives feeling the pressure. Growing expectations for hyper-transparency, and pressure for immediate action, further complicate today’s crisis management landscape. Crises are an always-on part of today’s business landscape – and crisis management has become the fastest-growing area of responsibility for CCOs and CMOs.

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Previous Connected Crisis Studies

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Our Connected Crisis solutions can help you prevent, prepare for, respond to and recover from crises in a digital-first crisis landscape.