The 2020 Edelman Trust Barometer Spring Update: Special Report on Financial Services and the Covid-19 Pandemic reveals that the public’s trust in financial services has reached an all-time high of 65 percent amid the pandemic. The question is: does this higher level of trust represent a sustainable increase? Or is this a trust bubble, with the gains soon to be followed by a downturn?

Explore the findings of our report in more detail here, including how financial services firms can build on this newly earned trust capital beyond the pandemic.

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