Global Chair, Financial Services: Andrew Wilde

As the world adapts to the new normal, financial institutions must work to protect and grow their trust equity. Edelman partners with these institutions worldwide to do just that.

  • We build financial brands that inspire and excite, creating multi-channel campaigns that recognize the power of consumers: They not only buy products and services, but also regulate business decisions with their collective voice.
  • We protect reputations when it matters most. We work in close partnership with clients to anticipate and mitigate risks; attract and retain investors; counsel at the highest levels of leadership on regulatory affairs; and manage all variety of crises.
  • We deliver real-time digital engagement through experiences that resonate on-screen and beyond and also inspire real-world action by consumers, partners, and other stakeholders.
  • We mine data to spark audience connections with rigorous research and analytics capabilities. They unlock how people think, inspire action, and ensure that our clients have powerful, lasting relationships with their stakeholders.

Our expansive capabilities are rooted in a commitment to understanding the challenges of financial services in every category – banking, insurance, asset and wealth management, payments and fintechs, digital assets, and trading firms. With 20 years of proprietary intelligence on what drives trust in institutions and with our best-in-class creative thinking, we guide clients on a strategic and distinctive path forward – to success.

We are leading the market with a team of more than 600 executives on six continents. They are former corporate executives from multinational firms; journalists from leading media; and bankers and lawyers with deep technical understanding of the sector. Importantly, we bring top digital media talent who understand regulated environments and help our clients solve the complex business and brand challenges of an increasingly digital world.

Together, our subject matter expertise, breadth of capabilities, and global reach ensure that our clients have access to fully-integrated communications and marketing solutions and a seamless, highly collaborative experience around the world.

To learn more, contact us at

2022 Edelman Trust Barometer: Trust in Financial Services Sector

The Financial Services edition of the 2022 Edelman Trust Barometer measures the headwinds facing the financial services sector.

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Perspectives on Crypto's Regulatory Moment

Our first-ever quantitative survey of more than 2,000 U.S.-based investors and non-investors to assess how the changing regulatory landscape is impacting their investment decisions.

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Business and Racial Justice in America – Financial Services Edition

The Financial Services edition of the 2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America highlights the urgency for meaningful, long-term endeavors to drive systemic change. Over the last twelve months, Edelman’s Trust research has surveyed how well sectors are addressing racism, and financial services ranks last among a crop of industries.

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2021 Edelman Trust Barometer: Trust in Financial Services

After seeing a significant rise in trust at the outset of the pandemic, financial services saw a sharp trust decline at the turn of the year. This trend marked a decoupling of the financial services sector and the business community more widely whose trust levels, since the Financial Crisis, had risen largely in tandem with one another. Against this backdrop, our latest research points to a number of themes which are powerful trust-builders for financial services companies and their leadership teams.

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2020 Edelman Trust Barometer Spring Update: Financial Services

The 2020 Edelman Trust Barometer
Spring Update: Special Report on Financial Services and the Covid-19 Pandemic reveals that the public’s trust in financial services has reached an all-time high of 65 percent amid the pandemic. The question is: does this higher level of trust represent a sustainable increase? Or is this a trust bubble, with the gains soon to be followed by a downturn?

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2020 Edelman Trust Barometer Special Report: Cryptocurrency

During the past year, we have observed the cryptocurrency market advance by leaps and bounds. Institutions are investing substantially, bitcoin futures can now be settled for physical delivery, and central bankers in developed and underdeveloped nations alike are contemplating launching their own forms of digital currency.

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Millennials & The Future of Money

Cryptocurrency has come a long way from an academic concept and digital advice is becoming ubiquitous in financial products and services. We see the overarching goal of such innovations to be greater financial inclusion and have seen bold experimentation with the future of money and the advice we get to manage it, which are the key themes we focused on in this year’s edition, Millennials & The Future of Money.

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The 2019 Edelman Trust Barometer: Financial Services report indicates that trust in the sector is at its highest level since we started measuring it in 2012.

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Millennials with Money is designed to give the financial services industry an understanding of how more affluent members of this generation differ from their Generation X predecessors and how they are likely to change the financial services landscape in general.

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