Global Chair, Financial Services: Deidre Campbell
Trust in financial services has surged to a record 65 percent globally amid the Covid-19 pandemic. The “economic first responders” earned the public’s trust by helping customers make ends meet, protecting employees’ physical and financial wellbeing, and partnering with the public sector to stymie worsening economic turbulence.
As the world adapts to the new normal, financial institutions must work to protect and grow this trust equity. Edelman partners with these institutions worldwide to do just that.
- We build financial brands that inspire and excite, creating multi-channel campaigns that recognize the power of consumers: They not only buy products and services, but also regulate business decisions with their collective voice.
- We protect reputations when it matters most. We work in close partnership with clients to anticipate and mitigate risks; attract and retain investors; counsel at the highest levels of leadership on regulatory affairs; and manage all variety of crises.
- We deliver real-time digital engagement through experiences that resonate on-screen and beyond and also inspire real-world action by consumers, partners, and other stakeholders.
- We mine data to spark audience connections with rigorous research and analytics capabilities. They unlock how people think, inspire action, and ensure that our clients have powerful, lasting relationships with their stakeholders.
Our expansive capabilities are rooted in a commitment to understanding the challenges of financial services in every category – banking, insurance, asset and wealth management, payments and fintechs, digital assets, and trading firms. With 20 years of proprietary intelligence on what drives trust in institutions and with our best-in-class creative thinking, we guide clients on a strategic and distinctive path forward – to success.
We are leading the market with a team of more than 600 executives on six continents. They are former corporate executives from multinational firms; journalists from leading media; and bankers and lawyers with deep technical understanding of the sector. Importantly, we bring top digital media talent who understand regulated environments and help our clients solve the complex business and brand challenges of an increasingly digital world.
Together, our subject matter expertise, breadth of capabilities, and global reach ensure that our clients have access to fully-integrated communications and marketing solutions and a seamless, highly collaborative experience around the world.
To learn more, contact us at email@example.com