Doaa Salem is a strategic HR Director focused on aligning people strategies with business goals across dynamic markets in the GCC. At Edelman, she leads the local HR operations, talent development, and cultural transformation initiatives that drive organizational growth and employee engagement. As a member of the KSA Executive Leadership Team, she plays a key role in shaping local strategy and workforce performance. Doaa is a certified Human Resources Professional (CHRP) and Human Resources Manager (CHRM), with a background in business and corporate communication.