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Whether you’re a wellness advocate, critic or skeptic, it's safe to say the business and practice of wellness is healthy, well and here to stay.

According to the 2019 Edelman Trust Barometer, news engagement rose by 22 percentage points.

University reputations are fascinating – and fragile – things. Made up of thousands of individual experiences, driven by a surprisingly deep sense of competition and sometimes overshadowed by athletic brands, a university reputation takes decades to build and sometimes mere hours to undo.

The Edelman Predictive Intelligence Centre (EPIC) aims to change the way organizations build relationships and trust with stakeholders to solve business challenges by understanding not just who they are and how they behave, but also why they behave the way they do.  

A few best practices marketers should consider to inform strategy and ensure brand messaging resonates with the target audience.

The UK is and always has been fanatical about the U.S. election and this year has been no different.

Edelman's Innovation and the Earned Brand study found that, when it comes to brand communications, 1 in 3 consumers say they want to be “inspired."

Richard Edelman presented our Earned Brand findings to an audience of more than 65 marketing and communications executives in Chicago.

Edelman’s second annual brandshare™ study highlights a costly gap in the value exchange between consumers and brands.