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The Trustmakers
Siemen's Lynetter Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.
The Trustmakers
Axios CEO Jim VandeHei on Leading with 'Just the Good Stuff'
Axios Co-Founder and CEO Jim VandeHei joins Edelman CEO Richard Edelman for a conversation about his new book, “Just the Good Stuff,” and the state of trust in the media and business leaders.
The Trustmakers
Nature's Magdalena SKipper on Standing Up for Science
Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health.