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Richard Edelman addressed the American Marketing Association's Symposium for the Marketing of Higher Education in Orlando.

Richard Edelman delivered a speech at the 2018 Conference on Corporate Communication at the University of Notre Dame.

Trust in financial services has surged to a record 65 percent globally amid the Covid-19 pandemic. The “economic first responders” earned the public’s trust by helping customers make ends meet, protecting employees’ physical and financial wellbeing, and partnering with the public sector to stymie worsening economic turbulence.

Today more than ever, consumers are putting their faith in brands to stand for something.

A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased by 800%. 

Leveraging Edelman's extensive trust expertise, our proprietary trust algorithm and machine learning models, Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.

For decades, MedTech marketers have sought to build awareness, relying on the assumption that when people understand a health issue and learn what action to take, behavior change and improved outcomes will follow.

The creator economy is thriving and on track to become a $500 billion industry by 2027, making it more important than ever for brands and creators to stand out from the pack.