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As eagerly as some await an end-of-December holiday break, others are looking right past the new year to the 36th annual JP Morgan Healthcare Conference.

What are the three biggest trends impacting B2B businesses today?

We partnered with Ipreo to gauge IRO views on the new guidance on non-GAAP disclosures and explore how effectively it increases transparency.

I often see organizations use the same blanket messages for all different audiences. A lack of message differentiation means your messages will most likely fall on deaf ears.

Content marketing is a fluctuating field, but one where evidence and research is an increasingly scrutinised pillar. Indeed, while some may argue that marketing has been typified in the past only by a pithy line or idea worthy of Don Draper, it is undeniable that data-driven creativity is becoming increasingly essential for modern marketers.

I have spent the last week in Mumbai, Delhi, and Agra, meeting with business leaders, government officials, journalists, and academics while soaking in the culture.

I am just back from four days of panel sessions, client meetings and discussions on the state of the world at this years’ World Economic Forum at Davos.

We are just out of the field with an Edelman Trust Barometer Special Report on systemic racism, the third of our studies on the subject with prior reports last June and September.

Racial justice remains a top priority for voters who are tasked with choosing our nation’s next leaders. Here’s our take on racial justice under each potential administration and what’s at stake for brands in the months to come.

President Trump fulfilled a campaign promise that won the hearts and minds of his base – America’s exit from the Paris Agreement.